[00:00:00] Episode 31. Welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategies, and self for sustainable success. My name's Jada. I'm your host, and I am so, so grateful that you are here. Welcome, if you are new. Welcome back if you're a regular here. I truly feel so honored and blessed that you are tuning in and I so look forward to hearing from you when you have listened to my episodes and connecting with you because I absolutely love.
To connect with other women in business. So if you haven't come and said hello and you've been here for a little while, or if you're new here, please come over and say hi. In the dms on Instagram at Jada Business Mentor is where you will find me. I would truly love to connect. Let's dive in to this week's episode, which is for [00:01:00] you if you are a service-based online business owner with a course, a membership.
A mastermind, a coaching program, any variation of one of those one to many containers in the online space. And you are wanting to grow that container in a way that sells also one to many. And I'm really hoping it's going to reduce some confusion around some of the ways that we can do this when it comes to opening our doors into our containers.
So I'm excited. Let's dive in. Let's have an honest, open, and clear conversation about utilizing events as a sales strategy into your service-based online offering, whether that is a course, a membership, a coaching container, a program, or a mastermind, or some other variation of one of those things. [00:02:00] And what they are, why they're so powerful, and also the variations that you could be looking to utilize so that you are also understanding that really a lot of things that are being promoted as different or as a new strategy or as a different strategy are in fact a variation of the exact same strategy.
Which people have been able to personalize and find a version of that works really well for them and their offer and their ideal people, and sometimes then the other people that they share that same strategy with. Let's talk about this. It is also what people are talking about when they are talking about live launching.
So when you hear me talking about live launching or you hear other people in the online space talking about live launching, they are referring to promoting into and selling into. An online offer through [00:03:00] some kind of live event. Now, I want to really clarify around the word live because there are variations of a live event or a live launch that don't require you to show up, actually lied in front of people.
Uh, it's more around creating a event or experience. That is only available for a limited amount of time and it is interactive, or it is something that they can look forward to. These are all some of the elements of what makes it an event style of launch or a live style of launch. It is something that they can only experience for a short amount of time at a particular date or across a particular number of days.
So let's talk about this because I am seeing around the place people promoting different [00:04:00] strategies as if they are something different to a live launch, as if they are something different to a launch, for example. And also the confusion that can come around. What even is a launch? Like is it only the first time that you actually.
Bring a new offer to life like it's the launch because that's often what the word is used for in a more product based style, or in many areas, a launch is just the first time something is brought out. But in this online digital business space, it actually means something else because the term was actually coined by a man called Jeff Walker.
If you haven't heard of him, he. Is the founder of Product Launch Formula, which is the strategy behind the live launches and the launches that you see successfully being done in the online space. All of the biggest names, Amy Porterfield, Marie Folio, [00:05:00] uh, Stu McLaren, many of the big names and successful online business owners use.
Kers Product Launch Formula strategy. It is the basis of the strategy that I utilize with my clients, and it is the basis of the strategy behind creating some kind of events to look forward to whether it is. Actually live as in you're showing up at the same time with the people showing up for you or whether it's something that is recorded that you take them through, but just for a limited period of time so that it has that live element and that participatory event style element rather than.
Simply sharing social media posts and emails, and then opening your doors and having that open door, open car period, and then closing them instead, utilizing a event style of experience to [00:06:00] attract people into your world and to sell them into your online offers. So let's talk about some variations that you might not have realized.
Were basically this same strategy. So there is the classic, what people will call the webinar launch, which by the way doesn't have to be called a webinar when you actually promote it. What that is is a one-off class, which classically will run at a few different times so that people can choose which one they want to show up to.
But the basis of it is that you are doing a one-off event that someone can come and attend and you're going to give them a valuable session. And you're also going to promote your offer. And then classically, you'll then go into an open cart or an open door period where you'll open up the doors to your offer, to your wider community if you're doing that warmer style launch.
So you're utilizing a one-off. Style of class. That is [00:07:00] the webinar style of launch. So it could be called a workshop. It could be called a masterclass. It could be called a training. It could be called all sorts of things, a mini retreat. It could be a half day retreat. It could be all sorts of things. So long as it matches your niche and what your ideal people would be looking for, we're not always gonna call it a webinar 'cause that doesn't make sense.
Then we have things like multi-day live launch events. These could be boot camps, they could be, uh, multiple workshops. So a workshop series. They could be a coaching week or a three part series. So these are all kind of a variation of the same thing. You'll also see other variations where people might, for example, open up a private group on Instagram.
So they're using the groups feature where they can be chatting one to many [00:08:00] inside of a Facebook group or inside of a group. Chat inside Instagram or a private broadcast channel where people need to opt in to participate in something that is going to be happening on a particular date or over a particular series of days where they're doing the same kind of thing.
They're inviting people for an experience like, let's interchange this Word event or experience, because really it's. The same kind of idea. You're wanting to bring people into an experience, whether or not you're actually showing up live at the same time as them, or whether you're inviting them into an experience where you might be delivering daily actions or information, or having them move through a series of steps that help them to.
Have some kind of a win, have some kind of a transformation, have connection with you, see what you can offer them, and then moving them towards your bigger paid offer. So this can be [00:09:00] done in a way that is delivered via a series of emails. It could be, as I said, inside that Facebook group or inside a.
Setting inside Instagram. It could be, uh, via links to videos on YouTube. It could be within whatever platform that you use, where you also deliver your course or your membership. It could be a limited time podcast that you're taking people through. All of these things are still using the basis of a live launch formula or this event style selling.
Into your online offer. They're all variations of the same thing, and they are different because we need to make sure that we are matching our offering. Our live event, our live launch event, our interactive experience that we're taking people through [00:10:00] to our offer, to how we work best and how. Our people are going to receive it best.
So we have to think about what is the way that we can create a really powerful transformation for the people who are most ready for our offer? What does that need to be packaged into? What is the most fitting way for them to be the most convenient and the most powerful for them? What does that look like?
And this is where we get all of the variations. That are all based on the same overall overarching strategy for all of these variations. We still need to what? We need to have some way of attracting them towards opting into that, no matter whether that is through a opt-in page. Whether it's through a dm, through commenting a word, through replying to an email, through having a [00:11:00] phone call or a conversation with someone.
It doesn't have to look the same. But in all of these situations, we are creating excitement around and inviting people into an experience with us, right? An event or an experience with us. We need to get people to hear about it. Be excited about it and want to join and the menu. We need to give them a way to join, and there's lots of different ways we could do that.
Once we get them inside of that experience, the way that we make sure it is both really valuable educational and inspiring. Plus it also converts into sales for some of the people who join us and to grow our online offering. Is that we make sure that that experience, that event, whatever it might be, and again, whether you are quite literally showing up live at the same time as them, or whether you are creating that limited time slash [00:12:00] live experience through the podcast.
The email series, the video series, the closed group experience on whatever platform you're doing that in. We need to make sure that we are including some very important elements so that it's not just educational and inspirational. We want it to be those things, but it also converts into those sales for a percentage of the people, and it's always going to be a percentage of the people who are most ready to get started with you.
But the thing is, is that when we promote into our online offerings in this way. It doesn't just create sales when it's done well. So the point where people kind of fall down here is that they are missing some of the essential elements. So even if. You might relate to this even if you have, you know, set up the opt-in page or created that way where people can join you, [00:13:00] even if you have done a lot of promotion around your experience, your event, and you have gotten the people to sign up for it and then the next step being, and it is the next step, and it is a whole thing.
You have got them to show up. Then when they're experiencing that with you, whatever the format is that you've chosen, that is a best match for your people in your offer. It needs to also be including some essential elements to make sure that it is selling as well as educating and inspiring. It is helping people to feel ready for your offer.
It is helping them to believe that they can have the outcomes that you offer. Is going to give them, not that it's just possible for someone else, but I kind of digress. That's really diving into the event side of things. So no matter what style of experience or event we need to have all of these different elements.
And then of course the follow up sales, the follow up. Emails, uh, the [00:14:00] open cart, social media, the open doors, emails, all of that communication. So no matter the style you're choosing or the way in which you are interpreting or putting on that experience or that event, you'll need to have all of these different elements to do it well.
Now, all of this could be done within a closed group environment, whether that's in Instagram, Facebook, inside of your platform. So all of these elements that I'm talking about could be in that one place so that you're not having, you know, zoom and then you're not having all of these different emails and et cetera.
But my point is that all of these elements still need to happen. It's not a different strategy. The strategy behind all of these things is the same, the elements that are needed to make it successful for the participants and for you. They can just be delivered in different ways. Hopefully that makes sense.
So no matter [00:15:00] which one you choose, all of those elements need to be there. So that work, that hard work still needs to happen. It can just be delivered in different ways. So it frustrates me to say the least that some of these different ways of delivering the experience or the event are being sold as a new or different strategy.
They're just packaged into a different way of delivering it. You still need to have all of those elements done in a particular way. So I hope, I'm really hoping that in talking this through, you've got some clarity around how live launching or event style launching or event style selling into your offer, whatever you wanna call it, can look and how it can look different and how, in fact, it's all kind of based on the same kind of strategy.
It's not about it being [00:16:00] something different, and this is really. Why I love to work one-on-one with people and in really small groups because I'm not just going to get you to do a particular style if it's not a match for your offer and your people, and for you and your stage of business and your stage of offer and your particular goals, we need to have a look at all of those aspects to make sure that the way you are packaging are.
The strategy or the way that you are implementing it or the style in which you're implementing it, is that match where we are aligning all of those areas you offer yourself and your ideal people to come up with the matching strategy or the matching version of the strategy, really, and I really want to help you to see how it's not.
That you need to learn a new strategy. It's not that you need to copy exactly how some [00:17:00] other successful person has been able to attract people and sell into their online offer. It's a matter of using the tried and true and tested strategies and structures and inclusions and personalizing them. Putting them in the right container or the right environment or within the right way of presenting them and format that is going to match your ideal people you offer.
And you, this is so, so important and it creates so much confusion when it sounds like. Doing a one-off class, like a masterclass webinar launch is a different strategy to doing a bootcamp launch and doing a closed group on Instagram is yet another launch style. And, uh, doing a coaching week [00:18:00] is another style.
Like yes, there are some aspects obviously, that are different in the delivery of those different experiences. Overall, they're all the same strategy and they all need the same elements to be successful. If you're not sure what those elements are, then at the very least go out and get yourself the book called Launch by Jeff Walker and study that, uh, if you want to.
Save time, collapse time, save money, save stress, save overwhelm, save all of the learning, and then implementing and learning, and implementing and learning and implementing to get it to work for you and your business. Then you can reach out to me, send me a DM on Instagram, or click one of the links below in the show notes for this podcast and I can help you to find.
The packaging, the version of the strategies that is going [00:19:00] to be a mess best match for you, your offer, and your ideal people, so that you can create that success in growing your online offer faster, to cut through the noise, to get rid of that overwhelm and that uncertainty, so you create a clear strategy and the structure behind that strategy that you can confidently know.
Works and that you can confidently move forward knowing that you have not just the goal and the desire, but the plan and the structure and the strategy that you know works to grow your online business. And the fact of the matter is, is that because when we're talking about memberships, courses, masterminds, uh, probably a little less masterminds because they tend to be hopefully a bit of a smaller group, but also masterminds, anything that is a group offering, we want to also be [00:20:00] selling one too many, and that is the power of utilizing an event or experienced style of.
Launch or a way of selling into your offer, which is also one to many. We wanna create that way of selling one to many as well. And that's really what this experiential or event style of selling into your online offer is, and that's what a live launch event does. Now I also wanna share the other really impactful things that this does for your business.
I mentioned it, and I'll circle back to it now because you might also be thinking, but Jada, it really looks like a whole lot of extra work to be doing all this promotion that is clearly required to get people to come along to this experience or this event, whatever style it is that you choose. And then [00:21:00] obviously deliver that, whether it's a, a live class slash webinar, whether it's a multi-day workshop or bootcamp or coaching week, whether it is something delivered inside a broadcast channel or a private group or via a video series, whatever it might be.
Obviously there's the effort in preparing that and delivering that, uh, before you even go into actually opening and inviting, opening up the doors and inviting people into. Your offer and so you might be thinking, that sounds like a lot of work to invite, to promote, to sell into my offer. Wouldn't I be better off putting all of my effort just into, directly selling into my offer?
Well. Yes is the short answer. When you have a warm audience and a newer offer that is going to directly match your current audience. Yes, absolutely. [00:22:00] Why make them jump through the hoop of coming along to some kind of experience or event when they're gonna be keen to just join straight into your offer and start getting those results?
Absolutely. But when you want to reach a brand new audience and to grow your audience and to more quickly. Move people from not knowing you through to being ready to join your offer. That is when you want to be looking at some kind of experience slash event to help them do that because it is one of the fastest ways.
To build trust, to share your energy, to share your knowledge, to build your authority, to help people feel ready for your offer, to find people who are most a match and in the place of being ready to take action on what your offer will give. That is what an event will do. [00:23:00] Plus it doesn't just create sales for your business.
When you run an experience or event selling into your office, it also helps you to increase your visibility, to grow your audience, to increase your authority in your space, your visibility. It really is powerful in increasing your word of mouth marketing, where people are sharing and recommending you because they can invite their friends or other people they think it might be a fit for into this free or low cost experience.
Or a slash event. And so it's amazing for creating that buzz, that energy, and that excitement around being a part of something. One of the really powerful aspects here is that people feel connected already because they're all participating in this experience with you. They're looking forward [00:24:00] to it. They can see other people are also participating.
They don't feel so alone. So even before you've got people coming into your paid offer. You are creating that community, you're creating that sense of being a part of something, you are creating a sense of looking forward to it, and you're also creating a sense of that give and take. Like people are receiving great value from you and they want to be able to reciprocate and give that back either through their energy or sharing it with a friend, or jumping in and participating in the other things that you have to offer.
So when you create these experiences, you are doing so much more for your business than just creating sales. And in fact, depending on where you are at in your office stage, like if it's right at the beginning. It's a great idea to be even more focused on some of these other areas than even focused on sales, because some [00:25:00] of these other areas are going to build your sales as you go.
So we wanna really be focused on the fact that it does all these different things. I didn't even mention, it grows your audience, that grows your email list. It grows so many different things in your business besides just the sales, and that's why they're so incredibly powerful. It's kind of like. Having a big PR campaign, which you create for yourself, and that is another aspect that creates that power in putting on some kind of experience or event.
So I heard this has been helpful in just clearing up and having that conversation about what a live launch is or what an events based strategy to sell into your online offer is or could look like, or the different variations that could, uh, be a match for you. And I hope that sparked in you to think about, well, what out of all of those versions would be a good match [00:26:00] for you and your offering, your ideal people, and also that.
Of these Strat, all of these, no, the strategy's not the right word. All of these different, I guess, wrappings or containers or ways of presenting the experience or event. That is whether it's a masterclass, webinar, workshop, coaching week bootcamp, multi-day video series, uh, limited edition podcast series, a closed group experience within, uh, Instagram or Facebook or via email.
They are all, in fact based on the same strategy. Yes, with some little variations in the delivery. They all need to include those elements that are essential to, to create, to make sure that it is valuable for the people who come along, and that it's doing its job for you and your business, which is generating sales and growth in various areas.
Now, I've mentioned a few times throughout this episode [00:27:00] the essential elements that you need to have as part of any kind of live launch event, no matter which of those versions that you choose. And I don't like to leave you hanging, so I actually have a. Free guide that you can download it is The Secrets to a High Converting Launch event, and I will pop the link to that into the show notes so that you can grab it.
So when I'm referring to the elements that are essential, no matter which packaging or version or style that you choose, you can refer to that guide. So make sure you download it and implement these things within any kind of or style of. Launch event or experience that you create. If you have got any questions about utilizing experiences and events, whether live or recorded to grow your online offer, whether your offer is brand new or you've got a new offer idea, or whether you are at that point where you've had some success, but you want to set it up [00:28:00] to scale with more ease and more profits, and you want to do that in this one to many way, then reach out.
Let's chat because that's what I specialize in doing one-on-one with my clients and in very small group containers, so that it is personalized to you and to your business, your goals, your ideal people. So hope that you've got some takeaways. Please come and share with me on Instagram via at Jada Business Mentor.
I would love to hear your takeaways. I would love to hear any aha moments. I would love to hear any questions that you might have around any of this and growing your online business. And I would so appreciate it. If you have enjoyed this episode, if you could leave me a five star review and let me know what you loved about this episode or the podcast in general, and I'd be so, so grateful if you would share this with a business bestie as well, who you think it might helpful for, because that is absolutely the [00:29:00] best way that I can help more people with this podcast and everything that I shared.
So I appreciate you being here, and I can't wait to hear from you. Stay aligned and stay thriving in your beautiful business and in your life, and I will look forward to sharing more with you next week. That's a wrap on today's episode of the Aligned and Thriving podcast. Thanks so much for spending this time with me.
I hope you're walking away with insights, inspiration, and something you can take action on. Right away. If you loved this episode, make sure you subscribe so you never miss a future one. And if you know a business bestie who would find this valuable, please send it their way, because thriving in business is even better when we do it together.
I'd also love to hear your biggest takeaway. You can screenshot this episode, share it on Instagram, and tag me at jada dot. Business mentor or send me a DM [00:30:00] so we can connect. Until next time, keep aligning, keep thriving and I'll see you in the next episode.
