[00:00:00] Episode 26. Welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategy, and self for sustainable success. My name's Jada. I'm your host, and I have been an entrepreneur for 15 years across a variety of different businesses in events and memberships and service-based businesses mostly.
Bricks and mortar and online, and I am a launch specialist and holistic business mentor. If you are new here, then a very big welcome. I can't wait to get to know you. If you haven't come over to say hello yet on Instagram, please do so. That's where I hang out in the dms and I absolutely love connecting with other women in business.
So come say hi, and if you are a regular here. Welcome back. I cannot wait to share this week's episode with you. [00:01:00] Let's dive in. There's a lot of noise out there in your social media feed about what is and isn't working when it comes to marketing and selling into your online offers. Right now, and there kind of is all the time, but there's a lot of noise around.
This is working in 2025. This is not working in 2025. You're killing your online business if you're trying to do something like it's 2021 or this way of selling, or this way of launching is dead. Uh, you know, it's very extreme and unfortunately. Some of that is because people want to sell you a new way of doing something or their way of doing something, or a strategy or process that they have found has worked for their business, and some of that is legitimate.
Some of it has changed. The landscape is different [00:02:00] now online, in the online space for your offers, your courses, your memberships, masterminds, et cetera. Than it was in, let's say 2021. There was a huge influx of people who moved on into the online space, you know, in 20 21, 20 22. And so the, the marketplace online for those kinds of offerings is more crowded.
And also the customers are more discerning. They have experienced more of the different ways of selling that happens in the online space. All of that is true. There's a lot of things going on in the world right now that people are concerned about and rightly so. So we do need to be aware of circumstance, but we also just need to be careful about what noise we're listening to.
What information we're taking on. And from all of that, what we are choosing to believe, what we are choosing to [00:03:00] focus on. And that's why I just wanna debunk a few things, but mostly focus on a question that I received recently. We, in a live class, which I was teaching inside somebody else's mentorship container, and the question was.
What style of launch is working best right now in 2025? What is the best style of launch to be doing to generate sales? I would say underlying that question more effectively, uh, and more easily. Right, and who doesn't wanna know the answer to that? So if you've been wondering what is the best style of launch for you to be doing, to sell into your offers, or if you've been wondering.
What style of launch is truly working right now in 2025? I'm hearing that live launching is dead. I'm hearing that webinar launches are dead. I'm hearing that if you're launching like it's 2021, [00:04:00] then you're killing your online business. You might be hearing all of these things. I'm certainly seeing it popping up everywhere.
So let's talk about. What is, what the style of launch that is working best right now in 2025. So here's the truth, and it's not a truth that makes the best hook or is looking to sell you into a new strategy or a new program or anything like that. It also might not be the truth you're looking for because it's not a quick fix.
And to be honest, when the person asked me this question on the live class, I did take a breath, I did pause because I could have gone in two directions. I could have listed off successful styles of launches that are working right now so that she could walk away and choose from one of those say top three launch styles.
Or I could tell her the absolute truth. And here's the thing though, one of my highest values is honesty. So I [00:05:00] had to tell her the absolute truth. And that's what I'm gonna tell you as well. And that is that the style of launch that you focus on is the one that will work. So I told you it wasn't a quick fix.
The style of launch that you focus on is the one that is going to work. Okay. Regardless of whether it is live, whether it is evergreen, whether it is a webinar slash one-off class style, a week long coaching, whatever it might be, the one you focus on is the one that will work. You could get really, really good at selling into slash launching into your online offer via a private.
Message group on Instagram or on Facebook where you share value over a period of time and you have a really small engaged audience in a really organic kind of a way, and you lead them towards your offering. You could [00:06:00] do that via getting them through to a class. You can do it via a cold funnel that runs through ads and comes through a funnel with nurture sequences and et cetera.
And the thing is, is whichever one of those that you focus on the most and that you spend the time learning about, repeating, improving, studying, getting right into the nitty gritty of EV every little part, and mastering each of the aspects within it, that is the one that is going to function the best for you.
So yes, I know that's likely not the answer you are looking for. You're like, Jada, just tell me which is the style that's working best right now, so I can go do that one. But I'm going to go a step better and further with you, and I'm going to walk you through questions and thought processes. S that you can take yourself through to figure out what the best style of launch is [00:07:00] for you and your offer and your ideal people so that you can get the answer to that, and then you can focus on that style.
Until you have mastered it, and so that that becomes the one that works best for you. So let's go through some areas to think about and some questions to ask yourself. So make sure you have got a pen and some paper to take note. And you can either write down these different things to come back to, or you can, as we go along, you can answer these questions that I'm going to ask you and have a think about these different areas that I'm going to share with you.
So grab that notebook if you don't have one already, and let's dive in. Number one is to think about where your ideal people are at when they are most ready to join your offer. That is your course, your membership, your coaching container, your mastermind. Where are they at when they are ready for that?
Not just your general [00:08:00] ideal customer, like that overall person, but where is that person at when they are most ready to join your offer? Have a think about that and kind of describe that person, understand where they're at, what they're looking for, what their main pain points or challenges are, and what their top desires are, specifically in that subsection of your audience, of people who are at that perfect place ready for your offer.
So that's the first thing to think about. Number two is to think about. What is a profound yet kind of quick transformation, you can help those exact people that you came up with in number one with in a fairly short amount of time. So what is a core transformation that they would be looking for and wanting help with and that you can deliver to them that [00:09:00] is going to give them kind of a quick win and help them feel that they're making some progress where they want to be, uh, and that you can deliver in a short amount of time.
So you might come up with one, you might come up with a few and these, or, well, one of these will become your core transformation for your event, and we need to understand what that core transformation is so that we can understand. The best, most efficient way to actually help them with that transformation, which leads us to number three.
So number three is to design an event that most efficiently and effectively helps your ideal person who's ready for your offer. To have that core transformation that you've decided is one that they want and that you can help them with in a fairly short amount of time, and that is an exact match for the entry point to your offer.
So what kind of event? How long does it need to [00:10:00] be? Do they need implementation time? Could you walk them through some kind of exercise or shift within one class? Have a think about what kind of event. Is a match to deliver that transformation efficiently and effectively for your ideal people. Number four, what kind of event, what style of event best matches the way that your offer runs?
Is it live? Do you have live aspects of, in your offer, is your offer a kind of a self-paced thing where it's recorded and people move through it in their own time? How does your offer actually, how is it delivered? And then look at how you could match your launch event to a similar kind of style of delivery.
Now, this is not always the case. Sometimes having a live event [00:11:00] is the strongest way to sell into an offer that is self-paced or prerecorded. So it doesn't have to be an exact match, but just have a think about where your people are at, how they like things to be delivered, and how can you match your launch event to your actual offer.
Number five, how do you work best? What feels like a good match for how you can show up as your best, strongest, most confident self. Now, when you think about this one and answer this question, just be careful not to shy away from launch styles just because they feel a bit uncomfortable, a bit out of your comfort zone, or require you to do something new that you haven't done before.
So. Oftentimes when we talk about, say, doing a, any kind of live, live launch event, really, but especially like a [00:12:00] one-off class, which is a webinar style of launch, a lot of people will say, oh, I just don't think that I'm, I'm cut out for that. And they'll feel nervous about doing that style of launch because they've gotta show up.
They feel like there's a lot of pressure in one class to deliver all of this value and be able to sell into their offer. So many little aspects to that launch event in one sitting that it can feel like a lot and there is a lot going on, and it can feel really uncomfortable. They're not sure how they're going to deliver.
Will they lose their words? Will they be able to remember all their teaching points? Will there be anybody nasty or difficult in the comments? What happens if nobody shows up live? Like there's all these real worries and if you feel any of these things, you're absolutely not alone. They're very normal.
Nobody like came out of the womb feeling confident and comfortable with this. Everybody has had to learn and go through that discomfort. So I just really [00:13:00] encourage you to yes, truthfully. Look at how you function strongest, how you work best, what your strengths are to match that into, and bring that into your launch event as much as possible without shying away just because something is new or a bit uncomfortable because.
We all know that that growth happens outside of our comfort zone. Okay? So be truthful when you're answering this question as far as how you show up best or how you feel most confident and et cetera, and be aware that there might be some skills or some discomfort that you need to learn or move through to be able to deliver.
And actually it's not, might, there will be, there will be some discomfort. There will be some new skills to learn, to be able to deliver a launch event that is going to be the strongest to sell into your offer. I, I haven't met a single [00:14:00] person who hasn't had to move through some discomfort or learn some new skills to be able to do that, but that is a really important one.
How do you function best and how can you. Match yourself to your ideal launch event, whether it is that you need to upskill somewhere or move through some discomfort, or really dig into some of your really strong aspects of yourself. All right. Let's move on to number six. So the sixth question is, what kind of launch event do you feel best matches your ideal clients, your ideal customers?
What style of event would best suit them? I commonly see. And here, when people come in and they have a connection call with me, or when they come in and they do a 90 minute laser strategy call to create more clarity and confidence for their launches, or when we do an audit through their launch and I give them a level up plan, or when I'm just talking [00:15:00] with other digital business owners, I will commonly hear these two things.
They tell me that one of the core, uh, obstacles or challenges. Or common pushbacks about joining their offer is that their people don't have time. And very commonly, these same people are doing launch events that are multi-day, where people need to be showing up for multiple days, sometimes even doing.
Homework in between the different launch events, and yet they're also telling me that their ideal person feels like they are short on time. So these things don't really match. So again, we want to look at who is our ideal person and what style of event would suit them best. How can you deliver a transformation and all of the aspects that a launch event needs to include, and if you're not sure what all those aspects [00:16:00] are, then I'll put into the show notes the link through to my free guide, which is all about a high converting launch event and the aspect.
That need to be included within a launch event. There's a lot of things going on so that you can have a look at how you can best deliver all of those aspects in an efficient way that is a match for your ideal person. Maybe your person has a lot of time and they like to work through things progressively by by bite.
Then a multi-day series is great. So when we combine all of these areas, when you're looking at that key transformation. Does it need to happen over a few days? Can it happen in one class? How do your ideal audience, how would they best? Match up to an event, what style of event would be best match for them?
When we look at all of these six questions or areas to think about, you start to shape what style of launch event is going to be a best match for [00:17:00] you, for your offer, for the stage you're at, with your offer and your business and your ideal people. And that's really what we wanna do to come up with your best match, your most aligned launch style.
So if you haven't followed along and answered these questions as we've gone, then make sure you get some time, you create some time for yourself to answer these questions, and I hope that you've written them all down. Now, if you're still wondering, like, okay, that's great, but what styles of launch even are there, or what are some common ones?
Here's a bit of a list of some common styles of launch that you can then. Match up with the answers to those questions we've just gone through. A really common style is what's called a webinar quote unquote webinar launch. Now, this does not need to be called a webinar. A webinar launch is when you do a one off class where people only need to attend one.
Launch class, [00:18:00] whether that is called a class A training, a workshop, a, I mean, it could be called all sorts of things. Whatever matches your industry and your niche. You know, if you're not in a business kind of environment or niche, then you don't wanna call it a webinar. Maybe the word workshop, maybe the word training, maybe the word class.
Maybe a whole other word that is more of a match and more intriguing and interesting for your ideal people to come along to. But they're all the same thing in that they are a one off session. All right. And so people only need to attend one. And ideally you would run this one class multiple days and times.
I would suggest three is really good. So that's one style, and it's typically called a webinar style and no. That style of launch is not dead. It is functioning very, very well right now in 2025 if you know how to do it [00:19:00] well. And again, if I reference back to the launch guide that I've put together, which takes you through eight really important areas for a high converting launch event that will help you to put on an event that is converting as well as inspiring and educational.
Uh, another style would be a bootcamp, which generally runs over a few days or a multi-day workshop or a coaching week. Sometimes those things are also called a challenge. They're all kind of similar. They're multi-day events, however many days that you really need to work through something with somebody, and sometimes that is that there's a class delivered every second day with time to implement in between.
Sometimes those things. Go, you know, multiple days in a row. Uh, and it can also be that it is a limited time kind of private video, multi-day video series or [00:20:00] podcast series that is only available at, you know, for a certain period of time through that launch time. So there's a few different ideas for styles that you can then match into.
Your answers from those six questions and a couple of notes as we talk about launch events. One is it's really, really important to repeat a launch style more than once. Don't go off the final outcomes being your sales or sign signup numbers only is the second one, so make sure you repeat the same launch style.
I would recommend at least three times. And make sure you learn from the information so you collect essential core data along the way. How many people even heard about it? How many people visited your opt-in page? How many people registered? How many people turned up for your live event? How many people actually bought from your live event?
How many people purchased [00:21:00] from your open cart emails? How many DM conversations did you have? How many times did you really post about it on social media? We have to dig into all of the aspects of our launch to check on what really worked and what didn't, not just the final outcome of the sales numbers.
And again, I've got a guide around this, which is a launch data tracker, which gives you all of the essential areas to track when you're launching. So if you wanna grab that, I'll put the link in my show notes, or you can reach out to me on on Instagram. Uh, Jada Business Mentor and I will send you the link to that as well.
But this is really important that we repeat because we will learn things from the first. Launch and even if we don't get the outcome we're looking for, we need to check what worked, what didn't work, and why that might have been, and what we need to do next time to improve it, to get towards our goal of signups and [00:22:00] income from our launch.
And we won't really know if a launch style is truly, I guess, a failure, which is the most common. If you don't wanna do it again, it's usually because you think it's a failure. By doing it once. If you flip around from one launch style to another launch style, you'll never really know which is the very best one of them might give you the best results.
When you do it once, how are you going to know if that's gonna consistently give you the best results, or whether it was to do with your timing or you know what was happening in the outside world at that time and et cetera. We need to know for sure that it's working. Ongoing, and we need to have the patience and the understanding that it is so normal and essential to have to work on all of the aspects within a launch to create the success that we are looking for.
The [00:23:00] sales and the signup numbers, they come from mastering all of the moving parts within a launch. Okay. Even when people are talking to you saying, oh, you know, you don't need to have this multi-part multifaceted plates in the air spinning launch, you can do things much more simply. Yes you can, and that is the best way to go at a certain phase in your online offer building.
But even so, even when we're doing a simplified launch or a more organic launch, or we are not doing ads and we're not having people come along to a live event, we're having them come through maybe a closed little group, which is really effective as well. There are still multiple things going on. There are still multiple areas we need to be checking on and mastering no matter what style of launch we do.
And so the outcome, the one you're generally looking at as to judging that style of launch, whether it [00:24:00] was a success or a failure that is determined by all of these other moving parts within your launch. So don't throw away a launch just because you don't get the signups that you want. Make sure you dig into what brought around that result and check whether there were aspects of the launch that did well, and then which aspects of the launch you need to most focus on to have the biggest impact in proving your next launch.
And that's where we need to use this essential data tracker that I've created. So you're tracking that data. Then you need to know how to read that data, which is definitely something that I help my clients with. Uh, and then you need to have a look at what is the most needle moving thing to focus on for your next launch.
And this is why repetition is so important. So use those questions to find the style of launch that is going to be a best match for you, your offer, and your ideal people. Focus on it [00:25:00] and repeat it because that is how. You create a launch style that works through repetition, through learning, through mastery, and make sure you are digging into each launch you do.
Looking at that data. Interpreting it so you know what to focus on and you're improving your launches time each time that you do one. This is how we successfully and with more ease grow our online offers. I am not here to just sell you a new shiny strategy. I am here to help you find the strategy that is a best match for you and your offering, your ideal people, and to help you master that and take it through to that mastery.
From building the foundations, checking what's working, learning the new skills, layering on the next thing that is going to give the biggest impact, helping you focus in on the areas that are going to. Give you better results next launch [00:26:00] until you reach that mastery of repetition with your launch so you are clear and confident and you know.
That when you go into launch, it is going to work and it is also going to feel good along the way. That is what I'm about. If you are looking for support with your launches, whether it is to have a quick session to create more confidence and clarity to move into your next launch so you know what to focus on, whether you are looking for a really deep dive to audit your launch and get a really clear level up plan.
That is what I can help you with. Or if you are wanting to go all in with support, one-on-one personalized to help you really build those foundations and layer on those important next steps and set yourself up to scale. All of those things are ones that I can support you with to have you launching with more profit.
And with more ease. I hope you have gotten [00:27:00] a lot out of this week's episode, and I always love questions. I invite questions, come over and have a chat with me. On Instagram in the dms. Again, I'm Jada Business mentor over on Instagram. I truly love questions and if you are someone who likes to share about what you're learning about or your aha or takeaways or you're sharing that you're listening to this podcast, I'd love for you to tag me so that I can also give you a shout out.
Uh, but otherwise, I hope you have taken those notes and you're gonna go away and put this into practice because I really want you to take action. Not just stay in learning mode. All right, thank you so much for tuning in and I can't wait to share more with you on this podcast next week.
