[00:00:00] Episode 25. Hello and welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategies, and self for sustainable success. My name's Jada. I'm your host, and I have been an entrepreneur for around 15 years now running service-based businesses through from events.
To service-based bricks and mortar to online businesses. And I am a holistic mentor and coach in the sense that I help you to build an aligned business. And when I say aligned, it is set up in a way where you are aligning your. Self with the life and the business that you desire. You're aligning the systems and the strategies that you're using inside your business so that they are also a match for you and the life that you desire, the offers that you have, the people that you [00:01:00] want to reach, that it is all working in an aligned way, and I am so passionate about helping you to create both more success and more ease along the way.
And as you create that dream business and life. So let's dive into this week's episode. So what makes the difference between an educational and inspiring event and one that actually sells into your program? You might be wondering if you have put on live events. Live launch events that. Didn't make the number of sales you were hoping for, didn't make any sales, or certainly didn't make the sales that matched the effort you put in or the quality really of what you were teaching, and you were left wondering why you got people to sign [00:02:00] up.
You got people to attend. They came along, they seemed to love it. They said they got heaps out of it, and then they didn't buy your course, your membership, they didn't sign up. Why, why is this? Well, there are some key aspects that make a launch event, a launch event, versus a really powerful training. It takes it from being a, an educational event with like an invitation tacked on the end to being a really purpose built experience that sets people up right from early on.
From more likely yes, into your paid offer. In today's episode, I'm gonna share five differences that take your events, your launch events, from being that really inspiring educational event into being one that also sells. Yes, we want it to be educational. [00:03:00] Yes, we want it to be inspiring, and yes, we want to make sales from our launch event, right, because.
We are in business, yes, to make money, and that is how we can also serve more people. So let's dive into these five different aspects. There are some others, but these are some really key differences that are going to set your events apart when you nail them. When you're able to include these aspects and these differences, they're not in order of which one is most powerful.
It really is a, a matter of. Them all working together. And improving them all as you go. So you might add in a few and then next launch add in a few more or you might add them all in and get some right or do some well and know that you need to improve on others. And that's Akay. Uh, that's how we build a successful [00:04:00] launch.
All powerful, successful launches that create a lot of sales have had a whole lot of things go into them prior. And generally speaking, the vast majority have been built over time, layer by layer, improvement by improvement. So let's dive in. Number one, your launch event needs to have a clear transformation, a core teaching point where you're going to help them have a small win, move them forward, teach them something, have them, yeah, move forward in some way.
That is a direct, and here's the, the clincher, a direct match for where your people are at. Well, where the entry point is to your paid offer, whether it's a course, a membership, a coaching container, a mastermind, you need to identify that entry point into your paid offer [00:05:00] and your key or core transformation within your launch event.
That key teaching point you're going to share needs to be a direct match with that entry point and where your ideal people are at when they are ready. To join your paid offer. So you really need to be clear on that entry point and where your people are at, when they're ready to join your paid offer, and therefore that messaging around their key challenges, their key desires, and et cetera, so that your launch event.
Can be that direct match. A big mistake I see is that people put on an event that is really inspirational and educational and powerful when people come and attend it. Uh, and it is content that their ideal clients like. But it might be matching someone who's a bit further away from the [00:06:00] sale and needs more support or more time to be ready to actually join.
So this is why it's really important to find that, that thing, that transformation, or one of them, you can test out a few that is an exact match for that entry point and when they're ready. So this is a really key point as far as how you choose. What key teaching point you're going to include in your launch event?
And this is something that I support my private clients with and we dive really deeply into, and it often takes a few sessions to get really clear on this and some deep thinking and some kind of, you know, massaging and tweaking and thinking about it and letting it soak in. So take your time with this because it's really key and a lot of the other areas will then flow off this.
But that is number one. Uh, not in necessarily order of the most powerful things, but [00:07:00] it is a really core aspect to a successful launch event versus just an event that is great for, for your people. That is an event that's educational inspiring. The second difference is that you weave in and work in from very early in the event.
Ways that help the people attending to self-identify as a match for your paid offer. You include questions that you have them answer that are very specifically put there to help them opt in already to say, yes, I'm this kind of person. Yes, I want those kinds of transformations. Yes, I'm having those kinds of struggles.
When you have identified those things and you know exactly who you want to bring in, where they're at. So that's the, that's the background work, right? Then you can [00:08:00] include questions and polls and ways of sharing things where they are seeing themselves, either in the stories you're telling about members or, or, uh.
That you're telling about members who are in your course, your membership, et cetera, and they're answering in a way that tells you and tells them that they're a match. So build into your event right from the very beginning, and you can do this through having a slide where you might say. Are you, you know, which one of these do you identify with?
And maybe you have a whole lot of archetypes or types of people, or types of people who are a match for your offer. Or you can have a whole lot of challenges like you are in the right place if you are experiencing these challenges or if you're experiencing these things. And you can kind of list them out and you [00:09:00] can ask them if you can relate to one or any of these.
Type relate in the comments. You can do the same thing via desires and outcomes that they're looking for. You are in the right place if you want X, Y, Z. You can share some of the top transformations and outcomes that your paid offer gives. And have them opt in. And again, you can say, if you relate to one or all of these things, type that's me in the comments or let me know in the comments, which one of these describes you best, or which one of these you can relate to most.
So that right from the very beginning in your event, you are having them self-identify as being a match before you've even told them about your paid offer. And before you've even invited them into it. This is really powerful because you can refer back to it. When you do go into the invitation, you can refer back and you can say things like, you know, right at the beginning of this [00:10:00] class, you'll let me know that you are struggling with this, or you'll let me know that you want this, or you'll let me know that you are the kind of woman who, and you can refer back to it.
And that's what we do inside. Your paid offer. That's exactly the kind of person I help inside this offer, so you can refer back to the fact that they've already opted in. This is really powerful and something that you can really simply and quickly add into your launch event. The third really key difference is that your launch event needs to help them believe that they.
Can do or have the transformation that they're desiring and that your paid offer will give them. We need to help them go from knowing it's possible intellectually seeing other people doing it. [00:11:00] You know, hearing the stories about your members doing the thing to seeing themselves as the person who can too.
So we need to shift it from being a, a belief that yes, it's possible to, it's possible for them. So you need to have a look at how you can identify some beliefs they might be having about themselves and how you can weave in shifting that. Usually with my clients, we make this one of their core. Areas. We have three core areas within the launch event.
One of them is the transformation, the core transformation. Another is a core belief that we're really diving into. There will always be a number of beliefs that your ideal people have about themselves, and we really wanna pick a big one that is gonna help them see themselves as the [00:12:00] person who is a match for those desires and sees themself as.
Yeah. It shifts into that belief of really believing that they can be that person. Not that it's just possible for someone else. You can work that in through an exercise. You can work that through in, through myth busting. You can work that in through mindset shift so that, that you're helping them have a shift in belief or a shift in perspective.
But building in. Ways that you can help the see themselves as that person, is that really a really big key difference that we wanna make sure that you include in your launch event? The fourth difference I wanna share with you today is the inclusion of very purposeful and direct mindset shifts around some of the top blocks or things that are stopping them from taking action.
Some of the core reasons that you've heard that people don't [00:13:00] join your membership or your course, or your offer. Some of the core mindsets that they might have around things, really common ones or that they're not gonna have time or they don't have the money, but there are always other ones. And so we need to dive into what are some of the core and common blocks that ha people have around joining your offer and.
In a bigger sense, really making a move on their desires, because really that's what your offer does. It helps them make an actual move on moving towards the desires that they have and moving out of their challenges and into the state they actually want. But people always have their own internal blocks or reasons or mindsets around why.
They can't or why they can't now, or something that might be stopping them from moving forward. You know, a common ones when people are coaching, for [00:14:00] example, around, um, business growth or say social media growth and et cetera, is people will say, uh, I don't have a big enough audience. You know, so then proving that the desires they have, the outcomes they want can be achieved with a smaller audience through sharing a case study, for example, or another example, one of my clients has an online Pilates studio, and what we chose for her launch event was the misconception around what consistency actually looks like.
So a lot of people would tell her, oh, I just don't have time to fit it into my week, or My schedule changes all the time because I like to be available for my grandkids. She serves women who are 50 plus, uh, or I like to be able to travel. Uh, so, you know, my schedule is changing all the time, so I don't like to be locked into particular classes, you know, et cetera.
And so they have this particular idea about what consistency looks like and how many. [00:15:00] Classes they would have to do a week and how long those classes would have to be to achieve what they wanna achieve. And so shifting their belief and their mindset and their understanding of what consistency actually is.
Helps them see that it is possible for them. So it's kind of a double whammy. It's helping them see that they will have time and that they can fit it into their schedule, which is taking away one of the blocks that we know exists for her members. It's also helping them shift their mindset to see that they can be the person that is consistent with their Pilates and therefore.
They can get the results that they're actually wanting and that her membership will give. So it kind of is a double whammy there. But that's a couple of examples around including things that help people, uh, shift the way that they're thinking. Yeah, and therefore remove some of the blocks that are stopping them from actually joining and taking [00:16:00] action.
And all of this happens before you've even told them about your offer, before you've even invited them into your offer. All of these things are already happening, which is why when a launch event is done really well, the invitation flows off of the back of what's been shared. And it is already a much easier yes for people because they've already been opting in, they've already been having some of their blocks removed.
They've already been having their belief in themselves increased. And so you can see by all by stacking all of these things together, we're setting. People up for a much easier yes into your offer. Another big difference, which is number five that I'll share with you today between a great educational and inspirational event and a launch event that is done well, that creates sales, is it not only helps them believe it's possible for them, but it tells them what they need to do.
So [00:17:00] it helps them get really clear on what to do. To solve their problems, to move toward their desired state, the one that your offer helps them actually get, and then you position your offer, your course, your membership, your coaching container, your mastermind as the how so the launch event sets up and make gets them really clear on what they need to do.
It gives them a small win. Yes. But it sets them up to have real clarity around what they need to do. And then your offer is positioned as how they go about that. So a lot of times, uh, I see launch events where they include too much of how to go about it. So we wanna give a little bit in the teaching so they walk away with something that they can implement.
Yes. But even more than that, we wanna give them clarity on what they need to do. [00:18:00] And this is really helpful because a lot of people are overwhelmed, unsure what the next step is. If they can walk away from your event knowing what the next step is, that's already giving them a lot of clarity in your core transformation, you've probably given them something little that's gonna help them make that next step and be clear on that.
And now from your event, they're really clear kind of what that pathway is. Positioning then your offer as the how and that makes the flow on from the core part and the valuable part and the training and what you promised you would deliver. And that shift into then sharing about your offer and inviting them in.
So natural and it positions it already as something they're going to want because they're clear on believing that they can be the person. They've already removed some blocks about why they think they can't do it. They've already felt like they have a little bit of a win and some more [00:19:00] clarity through a core transformation that you've given.
They are now more clear on what needs to happen and what needs to shift and change for them to move forward from their challenges towards their desires. And now you're placing in front of them having just delivered a whole lot of value, having just spent time with them. So they've got to know your energy and et cetera.
You're placing in front of them the how we're gonna go about it. How you're going to support them to move from their challenging state to their desired state. So these are five areas that make the difference between that beautiful, lovely educational inspiring event to a launch event that actually sells.
There are some more key aspects and to support you. I've put together a Guide Secrets to a High Converting Launch event. It is free right now and you can download it. Via the link in the show notes, if you send me a DM on [00:20:00] Instagram to at Jada Business Mentor. And just comment, uh, comment, no, sorry, dm, the word secrets.
I will send you the link to download it. So this is going to include what I've talked about today, plus two more secret, shifting your event into a sales tool. Plus I've put in there two bonus moves that are really important as well. So if you're a visual person, you want things to refer to that are written down beyond maybe the notes you've taken.
From today's podcast episode, then make sure you download that guide now and study that. Have a look at your launch event, see how you can include these aspects. Have a look at the other couple that I've shared in there, plus the bonus moves, and really make sure that your next launch event. Is set up to sell as well as being that high quality training because this is [00:21:00] how we, we take these events and we utilize them as, as a sales tool and so that you can help more people.
What I've shared with you today are some of the key reasons that people feel like. Launch events don't work or that they're just not made up to do webinar style launches, or that maybe they're just not, you know, cut out to do live launches. Maybe they should just do evergreen or why there's a lot of messaging around saying that live launching is dead, or that webinar launches are dead.
Or if you're still launching like it's 2021, then you're doing something wrong and it's not gonna work in 2025. I'm sorry, but everything that I'm experiencing, my clients are experiencing, my peers are experiencing, my mentors, are experiencing is the opposite of all of that. Live launching absolutely does work.
It's one of the most powerful ways for you to grow your [00:22:00] authority. It's a huge PR event. It's a great way to grow your following, give value, create loads of word of mouth and to sell. To multiple handfuls, hundreds or thousands of people all at once, instead of having to do lots of sales calls. For example, you can have a whole lot of people join in one big cohort.
You can then nurture them into your offers In one big cohort. They help you to grow your email list. There are so many different ways that live launching is powerful for your business beyond just the sales. But of course, we want to make sales from our launches as well because that's how we can keep doing.
More launches. In reality, it's such a privilege to be able to put on a free live event. In reality, what you are doing is you are paying for all of those people to come and attend your [00:23:00] event because you're probably paying for ads. You're obviously spending time to either yourself or you're paying someone to create social media posts to write your emails.
You are actually buying the tickets for all of those people to come and attend your event. How privileged is that? And what a wonderful opportunity to be able to share your expertise with more people. When I talk about word of mouth, putting on free events allows all of these people to come in and witness what you do, get to know you, like you, trust you faster to build your authority more quickly.
And even if they don't buy. They become some of the best way for you to get the word out there because if you've put on a great event, they're gonna walk away with value and they're gonna tell their friends about it. The majority of your word of mouth marketing comes from people who have never even bought from you.
Just think about that. [00:24:00] So no webinars are not dead. No. Live launching is not dead. No. If you're doing a launch like it's 2021, you're not doing it wrong. The thing is, is that people follow the strategies. That work, the strategies that work, but they miss some of these key essential, I guess like quote unquote soft skills or kind of softer aspects or more nuanced aspects that take the event from being that educationally inspirational.
You know, and strategy, key piece of your launch to actually selling. These are the things that make a difference. And from all of these, we have to take it a step further because everything that I've shared with you today, you'll need to take some time to think about how you can personalize each of those things.
What are you gonna talk about exactly. What are the blocks your people have? What are the mindset shifts they need? [00:25:00] What are the words you're going to use when you're getting them to self-identify? So there's thinking and workshopping of all of the areas that I have just shared. It's not meant to be a quick fix.
It is. Meant to be a stimulus for you to go away and think about and implement and try and experiment and tweak and improve until it works, because that's how we build successful launches. So I really hope that you'll take these things. You will think about your launch event if you've done them before.
Then how can you put these things into your launch event? If you haven't done a launch event before, then how can you work them in from the get go? Woo. It's gonna be so much more powerful. And if you are struggling with how to personalize these things, what that actually means for your specific niche and what you teach and how do you match that to your ideal client and your offer, [00:26:00] then that's exactly what I help my clients with.
And I do that in a few different ways, either from one-off, really powerful. Laser focused strategy sessions where we, we kind of laser in on one area, like your launch, for example, your launch event. Not your launch. Obviously there's so many parts to your launch, like your launch event, and we laser in on that and we can go deep on a particular section or any area that you're struggling within your launch, or I help my clients in the most powerful way when they come along and we work together for a few months and we go through all of the sections of their launch, and I help them stage by stage and step by step through their whole launch.
One of the areas is definitely creating a high converting and personalized launch event that is a match for their offer for them and their ideal people. So if you need support doing that and personalizing it, just know you're not alone if you're struggling with it and there [00:27:00] is support available. So reach out if you would like to discuss if and how I might be able to support you.
Most importantly, please, please, please take these elements, implement them. I'd love to know. Any questions I'd love to know when you implement these, how it goes, and make sure you download my freebie, the Secrets to a High Converting Launch event so you get some more ideas around how you can create a high converting launch event.
And you can do that via the show notes, or you can reach out via Instagram and send me a DM with the word secrets. To at J Do Business Mentor, thank you so much for joining this week's episode. I hope you got loads out of it and I can't wait to share some more on the podcast with you next week.
