[00:00:00] Episode 24. Welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategies, and self for sustainable success. My name's Jada. I'm your host. Just before we dive into this week's episode, I have a very special and limited. Time and space offer to share with you, and it is for those of you who are online course membership, coaching container or mastermind owners and have launched into your programs and offers a number of times, but you're not getting the.
That you're after and you want to move from four figure to five figure launches and beyond. You are putting in a lot of effort, but maybe not seeing the results to match. Maybe you're feeling. Exhausted by your launches. Frustrated, overwhelmed, and unsure what [00:01:00] to focus on to create the launch results that you are after.
Maybe you're even questioning your offer or wondering if you are the problem. I guarantee you are not. This is the online offer Growth Lab. It's a six month intimate container, and it is nothing like I've ever seen before. It is beyond the basics and an opportunity to get personalized support in a small group setting maybe before you are ready to invest in one-on-one coaching and mentoring.
There are only seven spaces available and we start on the 25th of August. Applications are open now and there is very special first round pricing and bonuses available For those of you who jump in. This time around and get started with me at the end of August. If you would like some more information about [00:02:00] this, simply reach out to me via DM on Instagram.
My handle is Jada Business Mentor, and I can send you all of the information and we can chat about if this is a match for you. If it is, I would so love to welcome you inside once you've made your application. Alright, let's dive into this week's episode. In this episode, I thought that I would pull back the curtain and really dive deep and break down the things that we did together, me and one of my clients, which resulted in her increasing her membership numbers by 60% from two launches.
That is two, opening her doors into. The membership twice since working with me. There are a number of things, and I want to really break it down for you so that I'm not just saying, Hey, my, [00:03:00] my client grew her membership by 60% from two launches. You can too. Well, let's break down how that happened and the really key.
Aspects and areas that we've focused on to make that happen. So first of all, she came to me with an already established membership, which she had had for around one year. And which she had created with a founding member launch, which was just a really organic invitation into the membership. And then she had opened the doors a couple of times before she started working with me, but she wanted to really put into place all of the systems and strategies that.
Allow for her to really grow and scale her membership now. So she'd built it [00:04:00] to around 50 people and she was having good retention overall, and she just was confused about the next best steps and to focus and exactly what to do to really start to grow those numbers. And her first goal was to reach 100.
Members so that she had a sustainable online offering, an offering that was more than covering costs, that was going to be bringing money into her family that was going to allow for her to step back a little bit with her bricks and mortar business. To really get the legs it needed to be viable to show her that she could really go all in on this business and it was going to support her and the lifestyle that she got into it for.
[00:05:00] So let's rewind from those goals and where she was at and look at the steps and focuses that we took to set her up for this growth. So. The first thing that we did was to really have a look at her, offer, her membership, and one of the very first things that we did on our very first coaching call, which was actually a one-off session she booked before she came on as an ongoing one-on-one client.
Was to really refine who she wanted to target and refine that even more than she had been doing as to who she really wanted in, in her membership. And so we looked at shifting her messaging to her favorite and most ideal. Set of people within her membership, and for her, this is 50 plus women for her online Pilates [00:06:00] membership.
And so instead of it just being for all women, it has become really a place for 50 plus women. And this has allowed her to really dial in her messaging, dial in the way she talks about the offer, dial in on the specific. Desires and transformations that these 50 plus women want, and also their specific challenges as opposed to really broad ones, uh, that could kind of help anyone.
And this has been a one of the really major winning factors. Her messaging is working really, really well, and it is attracting the exact perfect people that she is looking for in her membership. So once we got clear on that and then we started to work in a more ongoing basis with our weekly calls, uh, what we started to look at, first of all, is to just make sure that she was presenting her membership offer.[00:07:00]
As a real match for that, that all of the sales page messaging was a, an exact match for the person who was most ready to come into her membership. So that was one of the first things that we looked at. From there, we worked backwards and spent some time really thinking about diving into workshopping and refining what a key and small transformation could be.
For her launch event, her live launch event, that's what we decided to do. And she wanted to run it as a one-off class. IE, what is called a webinar launch, uh, which is a one-off class, which can be called a class, a workshop, a training, a master class, a webinar, whatever is most suitable for your particular niche.
And so once we decided the style. That was gonna be most suitable. So something that was kind of easy for people to come along to. It wasn't gonna take up too much of their [00:08:00] time. Wasn't gonna take up too much of her time. She has two small children. She also runs a bricks and mortar Pilates studio.
Reformer studio. She already has all of her members in her membership. She's a mom, she's a wife. She's, you know, a leader in her life as well. So she wanted something that was also going to work within her schedule and what was gonna be manageable for her to run. So we decided. First of all on the style, which was gonna be that one-off style of class and IEA webinar style of launch.
And then we dove into what was the key transformation that we. We're going to have inside of that class. That was a perfect match for the people who are most ready to join her membership. So yes, the 50 plus woman, but diving further than that into exactly where are they when they want to join her membership.
Where are [00:09:00] they when they are looking to make changes? Where are they when they are maybe shopping around for a way to resolve the challenges, the top challenges that she knows that they're having, and so that she can place her workshop and therefore her her membership? Right in front of them and meet them exactly where they're at.
So we really dove into that and then we took our time with that. That takes time. And I remember the session that we really dove into this and she kind of had these wide eyes at the end of the session. I'm like, are you okay? She said, yes. You're just making my brain work really hard. And it is. I wanna be realistic about this.
It is. It does require that deep thinking. It does require. Diving in and working your brain and really figuring it out. It took us a couple of sessions and thinking in between to really nail down the key transformation that we wanted to make [00:10:00] the, uh, the launch event around. And then we made sure that we also built in other really key, important aspects to the event because a launch event.
Whether that's a Class A, like a webinar master class workshop, whether it is a bootcamp, whether it is a multi-day workshop series, whether it is a coaching week, whatever the launch event is, it needs to be more than a really great training or information session or learning session. It needs to include other really core important aspects, which are things that are often.
Uh, missed. And when we miss those things, that's when they don't work or they don't work as well as we would like them to work. And that's when people kind of go, oh, webinars don't work, or, I'm not a webinar person, or Webinars aren't for me, or whatever it [00:11:00] might be. There are really key aspects, no matter what style of launch that you're doing, launch event that need to be included.
And I've actually just recently put together a free guide and if you would like to grab that. Uh, just send me an email to Jada. At Rise and Shine collective.com au or dm me on Instagram to at Jada Business Mentor and uh, with the word secrets. And I'll send you the link to download this guide, which I've called Secrets to a High Converting Launch event.
Um, but that's exactly what I dove into with her. What are some of those other aspects? And they are things like to give you an idea, making sure that. Built into the class or the launch event she had. She was kind of busting some myths and. Facing objections or challenges that her ideal people would be facing or thinking or [00:12:00] wondering.
And so yes, we have the key transformation in, in her case it was teaching something in Pilates and actually getting them to do some Pilates exercises, uh, for a key to help them kind of move through and get some transformation in a key challenge area. And the other key aspects that we included were around busting some myths and shifting their beliefs so that they didn't just believe it was possible for other people to live a life where they felt good in their body, healthy, able, capable, without pain, uh, and all of those things, but actually saw themselves as the person who could have those things.
And also understood what it means to create that kind of consistency that will allow the changes that they want to happen. And [00:13:00] oftentimes in her specific case, we chose consistency because a lot of people think that being consistent is doing the same thing every day or the same thing every week. Or consistency might mean that you have to.
You know, do the Pilates classes four times a week for an hour every time to get any results, which just isn't the case. Uh, and so she was able to break those myths and help them to see how they can fit it into their life in a way that will give them results. So we built in these myth busting aspects, belief shifting aspects and aspects that.
Helped them to see themselves as that person who could have the transformations they wanted and also. Really dealt with any concerns or worries or objections that she knows are common with her people head on. She spoke around the [00:14:00] tech challenges that these women often face or feel uncomfortable with, the fact that it's online or the fact that they might think it's not going to be, um, you know, very connected if it's online.
She spoke about the time factor. A lot of them travel or have changing. Schedules and things like that. Not a set schedule necessarily. So she spoke about things like that. She spoke directly to the things that they would, might often have come up and think that might stop them from actually signing up.
So all of this was built into and designed into the plan for her launch event. Once we had the skeleton of that, and most of all, once we had the really key transformation. Which was based on the exact entry point to her. Offer her membership so that it was like that. It could have been the first thing that they learned inside the membership.
Or it could be [00:15:00] that quarter step or half step or one step before. It needs to be very aligned Exactly with the entry point into. Your offering. So that's what we designed. Once we had that, we actually worked backwards because one of her core goals to start with within her bigger goals was to build her email list.
So we worked backwards then to create a really aligned, uh, launch aligned, uh, freebie. So that she could build her email list in the lead into her launch before we even started promoting her launch event with people who were exact match for the event. And because we were making the event an exact match with the entry point to her membership, people who are an exact match for her membership.
So we worked back from her offer. We worked on the basis of the transformation for her launch [00:16:00] event, and we worked backwards from there to go like a quarter step before, or a really related aspect, or even just the very first aspect of what she was gonna do as her transformation in her launch event, and made that into a.
Lead magnet and for her, we decided to go with a video lead magnet because we know that this builds the, like no trust factors faster. It helps people to get to know her and feel her energy and how beautifully she teaches and holds space. It also helps them most effectively, effectively in this case to, you know, watch and try out some movements with her.
And we also know that a video lead magnet may get less opt-ins, but they will be higher quality opt-ins than a PDF, for example. So we, that's some of the reasons we decided to go with a video lead [00:17:00] magnet. So then she built her video lead magnet. I supported her with all the things that need to be included within that, how to go about it, all of the step by step to set up that first funnel.
And for her, this was a really big learning curve and all the moving parts, understanding the difference between a sales page and an opt-in page, understanding the difference between a nurture email sequence versus a sales email sequence. And how to actually link all of these things up so that they work together and create that customer journey or that funnel with all of the moving parts.
So the actual technical side of things. And so I supported her step by step to set all of that up so that she. Had that landing page for people to arrive on so that we worked on the messaging to be that best fit and really tweak it so that she could get good conversions. Once people landed on that page, how does how and where to set up the video so [00:18:00] that she could direct people to watch it in a really easy way.
How and where to set up her emails, what to include in those emails so that she was not just delivering her free lead magnet, but also then nurturing people towards being ready for her live event and therefore her membership. We went through all of those moving parts and how to build them. I gave her feedback on all of that.
So she got all of that set up over a couple of weeks. We also then went into how to set up her ads. So for the very first time, setting up her ad campaign in meta ads and. What kinds of ads to be running to lead into that? What kind of campaign? The copy, the creatives, all of that step by step with guidance and to the point where she then got all of that up and running because she wanted to be reaching a new audience.
Yes. She wanted to be inviting her warm audience from her [00:19:00] socials and her email list. She also wanted to be growing that new email list and the way to do that. Fastest is to go out with ads, and she was ready to just go all in to build these assets, these aspects, these moving pieces that were going to really set her up for growth and to scale.
So that's why we took our time to really do this properly and have a really aligned lead magnet. Launch lead magnet specifically. So we'll probably create another lead magnet will be more general, but this one is to turn on in the weeks before she goes into promotion of her live launch event. So once we had all of that up and running and the ads were going and we checked in on it all and tweaked it, we circled back again to her launch event.
And really we needed to pretty much repeat the process that she'd just done for her lead magnet to [00:20:00] create her live event. Funnel and customer journey. Again, building all those pages. And so this time around it was that little bit easier and we were able to move through those parts and she understood more what each of the different aspects were and was able to repeat those that practice quickly to really start to get more comfortable with all of these different aspects and building these different parts of the funnel and the launch.
So we circled back, we refined her event. We got all of the details. She built that out and knew exactly what was gonna happen throughout her whole event. Planned it out, built all of the pieces. Again, her opt-in page, her thank you page, her nurture emails, which are so, so important because your launch.
Event nurture emails really need to be designed to yes, build the like no and trust, but they also need to be designed to [00:21:00] encourage and support the most possible amount of people who register to actually show up live to your launch event. That's a key metric for the emails that go out after somebody signs up for your launch event.
So all of those aspects, uh, setting up. The, the registration, the tags, the automations, all of those moving parts, all of the reminder emails, all of which I would give her guides for support with. We would go through together. Anywhere she was stuck, we would work on. So step by step, we then work on that launch funnel.
And customer journey. She worked on her slides, which parts of the class there would be slides for which parts there wouldn't. Uh, and all of the other smaller P pieces within that launch event that help it to be successful. Where there would be story [00:22:00] time, where there would be showing and matching what she was teaching with sharing a story about one of her members.
All of those different aspects, all with support. Once she had all of that ready and all of the pieces, of course we got that out there. And again, set up another Facebook ads campaign. So that she could get the event out to new people. We looked at what her organic social media would be and what her invitations out to her e current email list would be.
What the emails would be out to those new people. She had around 200 people join her list before we even went fully into launch mode. So all of the different messaging to those different. Subgroups of her audience and also that new audience all step by step, all one thing at a time. It was also really important for her to make sure that she was prepared in advance so that she [00:23:00] had all of her things, like her, uh, open cart emails, her open cart, social media as much as possible, done before we actually went into.
The live launch week where she was presenting those classes and into that open cart, that sales period, so that she was prepared in advance and had time and wasn't feeling overwhelmed with too many things to be doing at that time where she was outpouring that energy into her live events and really communicating and connecting with people while those doors were open.
So we kind of worked back to make sure that step by step and each week leading into the live classes, we were getting the things done on the back end so that they were ready before they needed to go out on the front end to her audience. And so that first launch was really about identifying the kind of launch event the.
Key [00:24:00] transformation the launch event would include, and then also working backwards from there with her lead magnet to build that new audience and. Really was a lot about her learning and about and how to build the assets, the key moving parts of a launch so that she would be able to, to repeat and use them again.
So that first launch was a lot to do. There was a lot to build and there was a lot to learn. And so one of the things that helped her was the fact that I had that plan and I rolled it out for her week by week, letting her know what to focus on. So if you listen into that, our key focus, yes, of course. We wanted signups.
Absolutely. However, that was not really the key focus in the first launch because it was [00:25:00] really about creating all of the moving parts that would set her up with the assets she would be able to refine and use again. And in that first launch, she welcomed in more people than she'd ever welcomed in, in any one time when she'd opened the doors, except for the very first time she opened the doors, so it wasn't bigger than the very first time she created the membership, but it was the biggest number of people she welcomed in.
Since then. And some of those people she didn't know at all. Whereas previously, all of the people who had come into her membership were people that were in her world. They were from her local area, or they had or were already followers or on her email list and et cetera. So this first time we did the live launch together was the first time she was welcoming in some people [00:26:00] who had only just come across her through her new ads, either from the lead magnet.
Or from the launch event ads. So this was really exciting because this is the beginning of being able to truly scale your online offer. So once we had built all of those aspects and tried it out, we did a very thorough debrief, and this is so essential to know what to focus on and where the biggest opportunities are and where the biggest, I guess, holes are, or the places that are letting you down within your launch.
What worked well, what didn't work well? What to focus on next time. That will give you the biggest results aligned with your current goals. And every time you do a launch, I encourage you to have set goals that are aligned with the stage and phase you're at with your launch. Like I just said. Yeah, the ones she had were really about building those assets, learning new skills, figuring out what messaging [00:27:00] really worked with a new audience.
Uh, figuring out how to bring new people into her world. Uh, setting herself up as more of an authority, setting up systems and systems and procedures that would support bringing, you know, automating pe, bringing people in, uh, once they are signed up with her offer and et cetera. So that rule set up to grow.
So once we had all of that, we looked at all of the data and information and were able to then see which areas were those biggest gaps, and if we could just close those gaps or improve those areas, they would really. Increase the sales results and the ease for her 'cause she wants both of those things and to make that easier.
Once she did her whole debrief and I supported her with what to look at, I actually did a full order on her launch and created a whole level up plan for her listing out all of the areas that were opportunities, and then [00:28:00] focusing in on the top one to three that will make the biggest difference in her next launch.
What we identified was that if she could get more people to show up and attend live, that would boost her sales numbers dramatically. And the second main opportunity was to focus on getting more conversions on her opt-in page because her sales conversion on the events live was really great. So from the number of people who showed up live to the number of people who signed up from that event was really high.
And so if we could just get more people to show up live from the number of people who had registered, then her sales numbers would go up into her membership without, for example, having to get more people to register or spend more money on ads or anything like that if she didn't want to. So that was one key way to increase sales.
If we focused on [00:29:00] that and looked at all of the ways that we would be able to do that, the second big opportunity area that we could see was. For her conversion on her opt-in page. So she, her ads were working well, her ad messaging, her copy, her creatives were working well to get lots of people to the page, and she was getting a great click through pricing from her ad.
She was getting good interaction from her organic posts for people landing on that page, but the percentage of people who were landing there and then opting in was still lower than we would like. I think it was at about 26%, which is not bad. At all. It's not bad for industry standards, but we really wanna get it over 30%, ideally over 35% if we can.
Uh, and then higher, 40% is amazing. Uh, if you can get 40% conversion on your opt-in page, that is for a live event that is really, really good. So we really [00:30:00] wanted to look at getting that over 30% because again, without spending more on ads, without needing to get more traffic to that opt-in page, if we could just.
Improve the page so that when people landed there, more of them registered for her live events, then again, we had more opportunity for more sales. That second part, really being the top area to then tweak things to try to get more people to attend live and then really repeat so. Those were the two key areas we decided to focus on with the top one being ha getting more people to attend live.
So when we then moved into getting ready for the next launch, which she actually decided to do as a cold launch is, was my recommendation for her rather than waiting two months, three months, which a lot of people will recommend waiting three months before you launch again. With your audience, with your warm audience.
I suggested [00:31:00] she go again because overall all of the data, all of the information was really good, really, really good. Uh, she could do everything the same, really. And she would still get sales, but obviously we wanted to make it better and improve the conversions, improve the sales, improve the opt-ins, right?
So we. Moved forward to open the doors again in about one month after that launch because also she wasn't exhausted. She wasn't burnt out, she what? Didn't have any launch trauma because we also built in ways for her to feel good throughout her launch, and we made it so she wasn't working Crazy hours.
Even through her open cart, even through the live aspect, even through building all of those new things. So she had the energy to go into it again, and she was excited because she could see the potential and possibility from what she'd just built. So then we went into [00:32:00] replicating. All of the things she'd already built, which means she already had all of these assets, these emails that had worked, these pages that had worked, the automations.
All of these things could now be duplicated, uh, or reset for her next launch, which already meant more ease, less work, and the focus could now be on tweaking. And improving and or adding in some extra layers in particular areas that we'd identified. And which I've spoken about to improve her next launch.
So straight away she was like, oh my gosh, this is so much easier because it's duplicating instead of building from scratch. And it is, and this is one of the ways we create more ease when we repeat that same launch style. It's also how we recreate more sales because you've got more energy to put into the places that will [00:33:00] really make that difference.
So we really went in and dove right into her nurture emails that people receive after they register and how we could build more like known trust. I got her to add videos to some of those emails. We. Tweaked and changed what was included in those emails. We gave more value, but we also built in more for them to help them believe in themselves and to bust some myths and to kind of take them on that journey and be even more excited about coming along and learning more and making these changes.
We also then had, she had more head space to layer in and get even more clear with adding a really powerful secret session to her. Live class, so then we could talk about that as well. And it was something that's really impactful for people and so it would be a great extra to encourage them to come and join live.
We also tweaked her [00:34:00] bonuses because she had more head space to think about what bonuses could be, and was all of a sudden had different creative ideas for bonuses. Whereas the first time around she was like, oh, I don't know. I just, I can't think of that. Like there's too many things in my head. There was already more space for those extra layers or bells and whistles that we could start to really layer in to create more power within her launch and add in these aspects.
I don't recommend adding all these layers at first because it's too much, so now we could start to layer them in. So we did a whole bunch of things, everything that I could think of really, and that she was ready for. As well. Like yes, there were some other things that we identified that she could do to help, uh, the live show up rate.
There are more things that she can do. However, it was that balance of how many things that were appropriate for her to really layer in in this second round. And we just focused on all of [00:35:00] those and made decisions around, we'll do that other layer next time, or we'll do that layer this time, or I'd check back in.
How you going with that? Do you also wanna add this other thing in? So we went through all of those areas that felt possible. And that were powerful to help that show up rate. Then we went and we looked at her opt-in page, her landing page for the launch event itself, and looked at the wording, looked at the images, looked at how we could tweak that to improve.
The number of people who would potentially register when they landed on that page. Once those changes were made, she was able to duplicate and turn back on all of the ads that did the best, and as I said. We decided to run again really quickly. Uh, but I think I cut myself off there and went on another direction.
The important part to note here is we went into what I call, or many people call a [00:36:00] cold launch, so we launched only this second time to via ads. She did not promote these live classes to her social media. Following to her main email list. I think we did end up deciding to layer in like two emails to invite her list in case they wanted to join the live classes.
But that was it. Otherwise, there was no. Bombarding if you, if you like, or no really big invitation to her current email list or her social media. So it was a cold launch out to brand new people. So again, this was a bit of a new test because oftentimes results are a bit different if it's a purely cold audience versus a purely warm audience or versus a mixed cold and warm audience.
So we knew that it would still be a bit of a test and trial and experiment. She was good with that because she. Wants to scale. She is in this for the long run. She's in this for the big picture. She [00:37:00] wants to make her online membership work as like, so it matches all of her big dreams and her goals, and she's on her way.
So she knows it's an experiment and a test each time, and she's willing to do that. So this went out, went out to a fully cold audience, so we were now able to utilize. The learnings we had from last time and use the ads that worked best that we knew got the biggest uh, clicks throughs to her opt-in page.
We were able to keep a closer eye on how her page performed because why she didn't have as many things to build and do. So she was able to monitor and make more tweaks throughout the actual launch phase. And when we talk about the launch. Phase, there are different phases of a launch. Uh, but what I mean is while everything was out, while the ads were running, I don't just mean in that week where she's actually delivering the classes and has the doors open.
So she was able to make those tweaks to the [00:38:00] ads, to the opt-in page. She was able to watch the. Uh, open rates of her emails and even make tweaks to those emails in the three weeks and two weeks and one week leading into her live classes. So we are able to really make those tweaks as we went within that launch.
Then she was able to watch how those changes in her emails went, whether more people were clicking on them, whether people were watching those videos, how the open rates were going compared to last time with the tweaks we'd made even to the subject lines. And then of course, we were able to look at whether those changes we'd made improved her show up rates to the live classes.
She was able to practice again just one month later. Her live classes to deliver them and practice them to improve them. Um, and she was able to practice that invitation into her membership and grow it again so that she could [00:39:00] grow it more quickly without waiting that three months between launches and having that whole time to kind of get a bit stale again.
So she was fresh and ready. Uh, and so we went again and we'd made. We actually ended up having time also to tweak her open cart emails as well and look at which ones worked best. So we ended up doing more layers than we initially thought because she had the time, space capacity as we worked on all of those things.
So once all of that happened. And she signed up all of these new people this time, all of whom were completely new to her world, who had only come across her within three weeks of the class because we actually went straight into ads to her live class instead of running the free opt-in first. 'cause she wanted to go straight back into her launch events and test them again.
So within three weeks people [00:40:00] had. Opted in, come along to her class, said yes to her membership, and she grew her membership again by almost the exact amount as the previous mixed warm and cold launch. Um, one person less than the warm and cold launch. So this was really exciting because. These were all brand new people to her world.
This was proof that she could go out with ads, and within three weeks she could have people come through and join her online offer. How exciting, right? This sets you up with so much confidence and this is how you set up to scale. So again, we dove into the numbers, we looked at everything. We looked at what worked, what didn't.
The two areas we'd identified from the first launch had improved, but they were still the biggest opportunities. So we went back in and we looked at how we could improve those areas. And when we [00:41:00] broke it all down, reality was once again, without changing a single TH thing, she could go back out with more ads.
She could double or triple her ad spend, and it would come in with good numbers, knowing the upfront. Uh, amount that she was earning from her launches, and then obviously her reoccurring income and the lifetime value of her members. It was well worth even without making any more changes, which of course we will and did, uh, to go again and put more budget on the ads to increase the number of sales.
So what do you think we did? She was like, I am, I wanna do this again. We're gonna open doors again in about three weeks. And she was able to go back straight back into that rebuilding the opt-in page because we wanted to move platforms so we could make a better one. She's now upped her, her registration [00:42:00] conversion on her opt-in page to over 40% with this third launch.
I don't have the numbers for that one yet because we're still in process. Uh, we haven't finalized that launch. It's happening this week actually at the time of, uh, recording. And we'll be able to see how all of these improvements ha help and change things for her. But we already know that she's getting around 15% higher conversion on her opt-in rate rates for her opt-in page, which is really exciting.
And we've re-looked at all the ways that we can bring people in to actually attend live. So we'll see how all of that works. But we already know that she's ahead because she's having the same kind of rate of people coming through from her ads. So she's increasing her spend, which means she's getting more people.
Then signing up her opt-in page is performing better, which means from the spend on her ads, she's getting more conversions. So now we'll see how the live show up rates go, [00:43:00] and if she can be consistent with the delivery of her. Her if she's consistent. Then with her sales conversion, which she has been the last couple of launches, then those signups will again be higher and this will just keep getting better and better, and this is how we create that sustainable growth.
This is how we set up. For a scalable launch. This is how we learn. We tweak, we experiment, we learn some more. We tweak some more. We put it out, we experiment some more. This is how you create a launch that works. The one that you focus on is the one that is going to work. So there is no particular, you know, style of launch that isn't working.
It's the one that you focus on that will work for you when you put the pieces into place that. Actually create the success you're after. And when you repeat it. So I hope this has been really [00:44:00] helpful and eye-opening and maybe it's given you some ideas about what you can focus on in your next launch or where there might be areas to improve.
Um, and yeah, just really hope that it has pulled back that curtain a little bit to show more deeply the actual steps and things that we've been doing to create that 60% growth. In my client's membership, which is so, so exciting, and which is only going to grow and compound and, uh, yeah, improve and the ease is just going to grow and grow as well.
And I am super excited to see how all of these tweaks go when she next does a combined warm and cold audience launch. Because as I said, these current numbers we're getting through and improving are on a fully. Cold audience. When we go back in with the warm audience, we should see those numbers increase even more.
Super exciting. If you have got any questions [00:45:00] about how you could be growing your launch, how you know what you need to be focusing on, where you. Holes or your biggest opportunities are within your launch that is gonna help you to know what to focus on for best results without confusion, without that overwhelm, then reach out and book in a launch diagnosis call and let's have a chat.
Let's get your launch set up so that it feels good. It's making sales, and it is set up to help you grow and scale your online offer. All right, beautiful woman. I hope you have a wonderful week and I look forward to sharing more with you next time on the podcast. Any questions, of course, let me know. If you enjoyed this episode, please hit follow.
Please share it with a friend. Please, if you share on social media, tag me. I would love to cheer you on and celebrate you and interact, and I always love questions as well. So the [00:46:00] best place to have chats is over in the dms on Instagram. So come over and follow me there as well at Jada Business Mentor.
I'll see you there. Bye.
