[00:00:00] Episode 15. Welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategies, and self for sustainable success. Today, let's talk about experimentation. I feel like it gets a bit of a bad rap. And for some people it's more important than others. I'm just getting a little bit into human design and from my chart, experimentation is very important for me, and oftentimes in the past I have felt.
Hmm, I don't know, a little bit bad or like I shouldn't be wanting to experiment with different things or, you know, the age old saying of, you know, get one thing right before you try something else. And look, there's an absolute degree of. Definite truth in that, and as someone who loves to experiment, I need to be careful and catch myself about how [00:01:00] much experimenting I am doing.
However, for me, it is something I also need to lean into because I get very, very frustrated and feel very, very blocked if I don't allow myself to experiment. So I just have to kind of. Weigh that up at each stage. Am I getting distracted or is it important to allow that experimentation? And you might feel similarly.
And oftentimes there is that reference to just kind of throwing spaghetti at the wall. This is not what I mean. Experimentation is so essential to business growth and creating a business. And as entrepreneurs, we have to get comfortable experimenting with new things in various. Areas of our business, inclusive of our offers.
And if you're at the beginning stages of creating a new offer or your first online offer, or whether you are [00:02:00] way ahead in business, you need to be experimenting with all the different areas and how you can optimize them, or when new availabilities or options become available, experimenting with what could now be the best fit for you.
And at every. Stage we need to be looking at how could we be optimizing, growing, refining, and experimenting how we could, uh, streamline things. So there is experimentation through all aspects of our business, but let's talk a little bit around experimenting with things like our offers and our messaging.
This is so important and. I said throwing spaghetti at the wall. It can feel a lot like we're doing that, but if we actually look at experimenting, but experimenting in a thoughtful, purposeful, educated way, then this is how we are going to [00:03:00] learn and grow. Just because you put an offer out and only a few people bought or nobody bought, doesn't mean.
The offer itself is bad. Maybe you need to experiment in expressing it in a different way, or maybe you need to experiment with talking about it to a different audience. I. Or maybe you need to package it up in a slightly different way, or maybe could you experiment with giving the same outcomes, but through a different way.
Audio instead of video, live instead of recorded. As a membership instead of a course, like what is going to be the right kind of container? What is the right kind of messaging that aligns with your ideal person and gives them what they need to understand what your offering is? There's a lot of experimentation that happens definitely early on, and [00:04:00] especially when we're in that offer refinement stage, and I feel like there's a lot of, I don't know, embarrassment or guilt or shame that comes along with that.
And I guess what I'd really like to encourage today is to not have that shame and that guilt, and to accept and embrace experimentation. It is necessary, however, we do wanna do it in that educated way. So we wanna make sure that when we experiment with something, that we're measuring it, that we're collecting the data and the information.
You can go back and listen to one of my previous episodes on the essential data we need each time we open our doors to our offers so that we can use that data to go into our next experiment and learn from that and move forward. That's how we make. Educated experiments, so we are not just throwing something out 'cause we [00:05:00] didn't get the outcomes we wanted, and then just going off and experimenting with something else.
It's not like we're going from one kind of offer to a completely different kind of offer. This is not the kind of experimentation I'm talking about unless you're trying to experiment and find. Your path. And look, I've been doing a lot of that over the last few years. Going in one direction with a business and then pivoting into a very different direction with the business because that has been part of what I was purposefully doing.
I was purposefully or have been, and really I'm still on that journey of experimenting with what. Is my, I don't know. What is my road in this life? What is my thing? What is, what is my, what is the match exactly for what I can give to the world? And the only way we can really find out is by taking action and moving along and creating the road.
We don't know the destination yet because we [00:06:00] haven't created it so. It's just really important to not feel shame around that. And if something's not working for you, if the style of offer or the business or the messaging or the kinds of people you're attracting, it's not feeling right, then you need to experiment with that.
But learn from the information that your experiments give you when something is working well. Then we need to lean into experimenting with how we can. Enhance those areas that we can see are working really well for us. We want to be able to experiment how we can refine, how could you do it with more ease?
How could you do it in less time? How could you do it to create more impact? There is constant experimentation, so if you have kind of either had that self talk or that talk from outside of yourself [00:07:00] that it's not okay to experiment that it's not okay to. Throw spaghetti at the wall. Yeah, you can throw that spaghetti at the wall.
Just make sure you watch how it falls down the wall, where it sticks, which parts stick, which parts don't stick. All of that. Make sure you learn from your experimentation and then keep experimenting forward. So this is just really a quick one to give you permission in case you needed it to experiment and.
For some of us that is more important than for others. However, it is absolutely essential as an entrepreneur to be experimenting, experimenting with new messaging, experimenting with optimization, experimenting how you can reach new people, experimenting. With a new way that people might be able to learn or grow with you, [00:08:00] experimenting with structures and with strategies, experimenting with how you function best.
There is experimentation all through every layer of your business. I know for me, I have a tendency to do things differently. I always have, I've had quite an unconventional life. I was homeschooled or more so unschooled. I have always learned the things that I needed to know as I've gone along as I've needed them.
I have always created my own kind of lifestyle and it's always felt a little different from other people. And so I am very used to kind of. Going along that different kind of road, but I know for other people it's not necessarily so comfortable or it's not something that you've done so much. And so it can be a very new experience as an entrepreneur and maybe it's helpful for you to think, what if [00:09:00] it's not about getting it right?
What if it's about learning what's next? So if you needed it, this is your permission. Slip to experiment my friend. Experiment in various areas. Don't feel bad about it, don't feel guilty. It's essential. Just make sure you're doing educated and purposeful experimentation. Measure, test, try again. Refine, test, measure, refine, test, measure, refine.
Please, please, please don't feel bad about experimenting. It is absolutely essential. I'll leave you with that. I hope you've enjoyed this quick session and I hope that it allows you to feel more free to experiment. Until next week, keep aligning and thriving, and I will see you on the next episode.
