[00:00:00] Episode 11 of the Aligned and Thriving podcast. Welcome. This is where female entrepreneurs come together to align systems, strategies, and self for more sustainable success. Hello, my name is Jada and I'm your host. Let's dive into this week's episode. Today I'd like to talk to you about data, data-driven decisions specifically.
In business overall and encouraging you to make more of them aligned with the information you gather from your data, but specifically looking at the data that we can collect, the essential data we want to be measuring and testing and improving on for our launches. The times in our digital business when we are leading into.
Opening the doors and opening the [00:01:00] doors to our online offerings, whether that is a course, a membership, a mastermind, a coaching program. Really even your one-on-one services, potentially anytime you are doing a dedicated promotional period, leading people into having an open. Doors, period or sign up period for your online offerings.
And even if this is an evergreen thing for you, whether you are selling into your online offers, again, courses, memberships, masterminds, whatever your online offer is in an evergreen way, which means your doors are open all the time. People can sign up at any time, or if you're doing it in an open and closed doors kind of a way.
Where you just have the doors open or signups open for your offer at particular times. [00:02:00] Either way, the data is really important. Now, don't get me wrong. I am absolutely here for feelings based business and going with your gut and listening to your intuition and feeling into how to resolve things and all of that.
Absolutely. That is important. The data and the information is also really important if you want to create sustainable success. In fact, if you wanna create growth and success in your business, it's essential to be cataloging, measuring the data, specific pieces of data, and learning how to read them. And learning how to take action and make decisions from that information that you collect.
So speaking about data specifically, uh, [00:03:00] that you really need to be. Collecting when it comes to promoting into your offerings. Again, whether that is in an evergreen style or whether that is an open close slash live launch kind of scenario. If you don't know how to analyze your data and identify what is working, what's not working, what to focus on next, then chances are there are places in that promotional period in your launch that.
Are working better than you think that you could be amplifying, and your overall outcome may not be caused by what you think it's being caused by. So we really need to look into this data and these numbers and this information to be able to pinpoint the areas that will create the biggest success. The next time you open doors or you know, in this coming month [00:04:00] if it's an evergreen style of offering.
Because if you're not doing this, you are absolutely leaving money on the table and you are spending a lot more time guessing at what is not working and why. You know, you didn't get the numbers into your course membership Mastermind, and it's creating a lot more stress pressure. It's taking longer for you to create the success that you are desiring.
So I thought that in this episode I would share some essential aspects and areas. Of data that you really, really need to be tracking as a minimum when it comes to launching into opening doors, to promoting into your online offering. And look, before we dive into these essential areas that you really need to be tracking, I know that as a creative, you might not be a fan of the data side of business.
And if you're like [00:05:00] me and you're a bit of a rebel, who has now come to love systems for the freedom they actually create, but maybe you haven't realized that yet or you know, haven't got to that point. I have discovered that systems data tracking these things that I thought were stifling my creativity, stifling my decisions, slowing me down, I have discovered they actually create.
Freedom. They create space, they create clarity, they create more opportunity. And so maybe you rebel a little bit against, or a lot, maybe even the eye idea of tracking and then analyzing data and the idea of spreadsheets is not something that you look forward to or maybe it actually gets you excited, I don't know, whichever it is.
Tracking data and this key information. Is absolutely key to creating high converting and ever improving sales into your [00:06:00] online offerings. There is just no getting around it. So this is an essential list. There are more that you can absolutely be tracking and once you get the hang of tracking these ones, uh, then you can dive into more.
Of course, when I work with my one-on-one clients and inside my. Launch containers. We have a much more extensive list and extra questions that we utilize to do a post-launch audit of how things went, uh, post open doors audit of where things worked and where things didn't, and where to focus next. But this is a really essential list.
It goes beyond the absolute basics because that's just me. I like to dive beyond those and I am including also some really essential questions to ask yourself at the end of an open door period, or just regularly if you have the doors open all the time. So step one is [00:07:00] really tracking, uh, and then step two is learning how to read the information to inform your next.
Uh, live, launch, or open door period, or the next month of your actions towards increasing the number of sales into your signups. If you're Evergreen. Now, if you're a visual person more than an audio kind of person, or if you'd like to be able to utilize all of this without having to take note of each and everything that I'm going to share with you right now, then reach out via DM on Instagram to me via Jada Business Mentor, and send me the word data and I will share with you the PDF.
Document that includes all of these areas and questions so that you can sit back and just take all of this in. Or if you like me, you'll probably take notes anyway. But if you'd like this as a [00:08:00] PDF that you can then fill out, then reach out to me via DM and I'll send that through to you. So let's dive in.
We need to know, first of all, how many unique views, not just overall views, but unique views you are getting on your landing page slash opt-in page for your launch event. If you're doing a live launch, and this is where you do some kind of workshop or masterclass, or webinar or bootcamp or challenge or coaching week.
Something like that where people are opting into something for free or as a low price that is going to lead towards you inviting them into your offering, your core offering. Now, this could be done in an evergreen kind of a way as well, but it's the landing page where they're opting in your gathering those leads to deliver some kind of value to them.
So we need to be tracking, tracking the unique [00:09:00] views on this page. And then checking what kind of conversion we're getting. That is how many people are landing there, unique visits, and how many out of those people are actually opting in. So what is the conversion? And then working out what the conversion percentage is.
It's really important to monitor and tweak this landing page on a regular basis. And if you're doing. And open close doors. Open close cart slash live launch style. You need to be monitoring this all through that promotional period and making tweaks and updates. If it's not converting well, if it's not performing well, and we really wanna get this at least 30%, converting at 30% plus, even better if you can get it converting at 40%.
Uh, but it does take time with the messaging and et cetera. So if you [00:10:00] can get it at least converting at 30%. And then work that higher. This is really ideal, and this is super, super important. You can get it up to converting at 50% or 60%. This is absolutely amazing and stand out and to paint a picture of why this is important and go further than just what you'll get on the PDF.
This is important because you put a lot of effort into getting people to that page, right? You're doing posts on social media. To promote people coming along and checking out that page with the hopes that they will sign up to this event or sign up to this video or opt in for something because you wanna lead them.
You wanna give them that value and then lead them towards your offer. You might be spending money on paid ads, meta ads, Facebook ads, ads that go through to Instagram, Google ads. You're spending time and money getting people to that page. Now, that could be working really well. [00:11:00] But if they're landing there and then they're not opting in, then we need to increase that conversion rate because straight away, if we can increase that conversion, you are going to have more signups, which is gonna ripple through to other areas of your launch.
So this is that first area beyond. I guess how many people are, you know, seeing your posts and building your audience? That's kind of going back further, but once they get to this, this opt-in page for your launch event or your recorded class or whatever it might be, we need to be tracking this. The next part, if you are running a live event, is you need to track the actual live show up rate.
How many people out of the people who do sign up for your live launch event. Are actually attending live overall. And then if you're mul running multiple classes or multiple days and times, how many [00:12:00] showed up to each of those so that you can track the popular days and times and also so that you can track what percentage out of the total number who actually registered showed up live.
Because this is one of the core areas that we can work on improving. So that you can convert more people towards the actual sale, because otherwise why put on this event we're putting on this event, again, whether that's a, a masterclass, a bootcamp, a coaching week recorded video series, uh, limited time podcast series.
There are so many different things you can do as a launch event, whether they're evergreen or live and. The only reason you're really well, there's a few reasons you're putting this on, but one of the big reasons is that you're wanting to give value. You are wanting to build the like no trust factors quickly.
You are wanting to help people be ready and feel ready and see themselves as ready for [00:13:00] your offer. And so you want as many people as possible to come through this amazing event or video or bootcamp series as possible to lead them towards. Your offer, right? So this is a really important thing to track.
So again, each time you open the doors, you want to be really looking at seeing if you can improve this conversion as well. You also want to be tracking how many sales you have while you're on your live event. So if you're running a live event, you if, if you're doing evergreen. Same thing as the previous numbers.
If it's a video page, for example, where you're doing a video series or a podcast series, you'd be tracking how many from the people who opt in are actually going through and watching that video. Uh, so then when we get to how many sales, how many sales are happening while you're delivering that live event, when you pivot [00:14:00] into your invitation and your sales pitch, if you like, uh, into your offer.
How many people are you getting to purchase while you're actually live or directly from. That video series, if it's evergreen for exam, for example. So again, this is an area that we wanting. We want to look at improving each time and we want to track it so we know what's happening, where you also wanna be tracking how many sales are coming through from your open cart emails, the series of emails that you're going to send while your doors are open, if you're doing an open closed door slash live launch, or how many people are buying if it's evergreen from particular emails.
And again, even within that open cart sequence, you can check which emails people are tending to purchase from so that you can of course improve this series over time. And each time you open the doors, how many sales are you getting from DM conversations or back and forth [00:15:00] email conversations with people IE personal conversations?
Track this. This is a great way to get more sales, is to have more conversations. And of course, you wanna track total sales income or number of sales of, of signups, sorry. And sales from the overall launch so that you're able to track like the total number of people who opted in versus the total number of sales, and of course would be overall.
Looking to increase the sales numbers, and quite often this is the only piece of data that people tend to pay attention to and track. We, as you can see already, there are many other areas to be collecting data on and tracking. You also wanna keep an eye on other really powerful and important success measurements, like how many more people do you have on your email list?
How much did your email list grow? [00:16:00] How much did your social following grow? Did your social media following numbers increase throughout the launch? Of course we can dig into more behind each of these things. This is a base level we really wanna be tracking. It's a really good idea to keep note straight after you close the doors on or monthly if it's evergreen on how many organic posts these could be, reels, carousels, image-based.
Did you do while the doors were open? Because sometimes we think we've done more because we felt really busy, but actually we didn't do that many specific ones. And also it's best to check in. Were they clear that the doors were even open right up front on the thumbnail, right there on the cover? Go through and check all of the social media you did.
How many posts? Did you do reels, carousels, images, and then another one for socials is how many stories did you do [00:17:00] during your open cart, your signup period that were promoting and inviting straight into your offering? It's good to keep an eye on this because again, it often feels like we've done more than we maybe have.
Uh, and it's good to analyze this and keep a note so that obviously we can do this each time we open the doors and launch into our offers, and then we can check from one to the other. And this is where we can start to see what might have happened in a much bigger picture that helps us understand what to do more or less of, or what to focus on next time to really level up the success of our next open cart, our next launch.
So that's the main. Data that I wanted to share with you today. As I mentioned, there is more data you could be collecting. Absolutely. This is really the core essentials, the base essentials. So again, if you would like my PDF, my free PDF that has all of these. [00:18:00] So that you can fill it out, you can DM me on Instagram to Jada Business Mentor.
Send me a DM with the word data, and I will hook you up with the PDF. Now, there are also some really essential questions you wanna be asking yourself regularly, like on a monthly basis if you're doing evergreen, constant open doors into your offer. But definitely after each time you close the doors.
Close signups into your offer if you're doing that open and close slash live launch style. So you wanna ask yourself what went well slash what worked well this time, this month, this launch? And answer that in full. You wanna be as detailed as you can. Also ask yourself, what didn't go well, what didn't work well?
This launch or this month, if it's evergreen. What was your biggest learning from this promotional [00:19:00] period? This time you opened the doors from this launch? How did you feel, and this is one people often, maybe it's maybe you've never thought of asking yourself this question, how did you feel leading into and throughout this promotional period, this launch period?
And be honest with yourself because this is a, this is an area I focus a lot on with my clients because you do not have to be burning out from your launches. We don't want you having launch trauma so that you put off doing it again, because the only way to grow your online business is to open those doors.
More regularly. It's important. So if you put it off and you only do it once a year and you're new, or you only do it twice a year and you're new to business, that is really limiting your growth opportunities. So looking at how you felt and having this as a key metric [00:20:00] to measure the success. Of your growth, of your sales, of your launches is really important.
It, I really encourage it for you to have this as a key metric of how good you feel. So making sure you note that down so you can check in launch after launch. Are you improving how you feel throughout your launch? Or as you promote your offers, if it's evergreen through this process. And then last question for now.
Again, when I work with my clients one-on-one through my aligned launch coaching and consulting, we go deeper. There are many more questions. We get even more data, we ask even more questions. However, these are really, really essential core ones, uh, that I wanted to share. And if you haven't been doing any, or you've been doing way less than this, this is really the.
Good place to start. So last one for now. Last question while it's fresh. So directly after [00:21:00] your, you close the doors and you close signups. If you're doing open and close, live launch style, uh, or monthly. If you're ever green. What core things do you want to do differently? Next launch. And really, this is this last question here, because you'd wanna really have a look at the answers to these questions and the data that you've collected, uh, to help inform you around the things you wanna do differently.
And this could be to do with. Like personally, how you looked after yourself or how busy you were outside of your business or, uh, the other things you said yes to. Maybe you need to put more boundaries into place. Uh, it can be to do with what style of launch you do, or it could be to do with something data driven.
There are so many things it could be that you want to do differently. And as I said at the beginning of all of this, once we gather all of this, because this is just step one, step one is the tracking. It's the tracking and collection of this [00:22:00] information and data. The next step is learning how to read that information to inform your next focus areas to level up your promotion into and your open cart period.
Of your online offers, and this is definitely something that I support people with. Uh, I can help you with that through doing a launch audit and level up plan with you, or even just a one-off. Launch clarity and confidence call, uh, but if it's something that you're wanting help with, once you actually look at all of this data and you answer these questions as to how to read it and know what to focus on next time for the biggest impact to create more success, the next time you open your doors into your online offering, then reach out and let's have a chat.
But it's first of all, collecting this information and then learning how to [00:23:00] read it and. Knowing then what to focus on for that level up next time. So I really hope that this has been helpful and informative more than anything. I really encourage you to take action on this. Not just learn, not just take it in and be like, oh, that's nice.
That's a good idea, but really taking action on this. If you have. And I assume because you're here, you've got an online offering, but maybe not, and you actually, it doesn't even have to be online. If you have a, a service based business and you are promoting into your services and you are not tracking these things, then I really encourage you to do so and to move through that kind of dislike around spreadsheets and data.
What I'm gonna share with you, if you reach out and you DM me, the word data is not a spreadsheet. It's just a PDF document. Super simple, uh, but have a look at and understand and get excited about what this [00:24:00] means for your business, what it means for the potential of more success, which therefore, what does that mean for you, your life, your family?
What does that mean for the impact that you want to create? It means more of all the good things. So we need to attach that meaning and learn to kind of love diving into this because of what it informs us about and because of what it makes possible for us and the life and business that we are desiring.
So I would love to hear from you. Has there been something new you've learned from this episode? Are you gonna take action? Do you want this essentials data guide for your launches? Reach out via dm. Let's have a chat. I'd love to support you. Thank you so much for joining this week's episode, and I look forward to sharing with you more next week.
