[00:00:00] Episode 10. Welcome to the Aligned and Thriving podcast for ambitious female entrepreneurs where we align systems, strategies, and self for more sustainable success. Hello, my name is Jada and I'm your host. Let's dive in. This week we are talking launch metrics. What do I mean by this? I am talking about the goals that you set.
For your launch and what kinds of goals that you could be looking to set for your launch as well as income, and looking at these as the different metrics that you can be, I guess, rating or judging your launch on. Beyond just the money and the number of people coming in. Of course, we are running businesses.
We want to be making money from our [00:01:00] launches. That is a given. However, there are different goals and metrics that you really want to be measuring your launch success by. Alongside the income, and sometimes in some stages, I'll be honest with you, instead of the income now, some of these would be a good idea to focus on at particular stages or phases of where you're at with your offer.
You know, if you're in the early stages of putting this offer out there, then certainly some of these particular metrics or goals. If you like, uh, would be best to be focusing on in the early stages, and then there might be other ones that you might focus on later on down the track. I certainly wouldn't recommend focusing on all of them.
For every launch and at all times. Because true launch success goes way beyond just the income and the numbers. [00:02:00] And I really wanna break this down and explain it to you, and I really want you to get clear about which goals and metrics you are going to set as your success markers for your next launch and each and every launch that you do.
As an example, I was working with a client who first joined me for help with transferring the style of launch that she'd been running into a new style. So going from a multi-day kind of challenge, bootcamp style of launch, and moving into a webinar style of launch, IE one-off classes rather than a full.
Four or five or six or seven days of a challenge. We worked together and we did this, and we transferred everything over and created a really optimized webinar style of launch that which did better than her challenge style launch, and felt so much easier for her. [00:03:00] She then asked me to continue working with her so that we could refine the process and continue on with some different kinds of focus points and goals with her upcoming launches, inclusive of reaching new audiences and really starting to.
Scale her launches, and I wanted to talk to you specifically about the third launch I supported her with and the goals that she and I set together for that particular launch. Because it gives you an example of being at a particular stage and the kinds of. Goals and metrics that you might look at doing because her offering was already tried and tested.
We were going into around about her fifth or sixth launch. By this point, she'd already launched around, I think three to four times before we started working together. Her offer was tried and tested. She had people in there, she knows it sells, and she was really. [00:04:00] In a point where she was wanting to scale and for her lifestyle was also very, very important.
She only works 10 hours a week. She is a homeschooling mom of four, soon to be five, and she only has a few hours a week to spend on her business. And so these goals and metrics will make sense with a little bit more of that picture about this particular client. And this is why the same goals and looking at the, you know, setting the same goals for everyone is not a good idea.
You need to look at what your lifestyle, what your desired lifestyle is, where you are at in the phase of your launch and your offer. All of the different things. So we'll go into that a little bit more, but some of the goals. Uh, and the key metrics we wanted to look for at improving for this particular launch were these ones.
Her top priority for this particular launch was to train her [00:05:00] team up on the majority of the actions required to run her launches, because up until that point, she had been doing the vast majority. Of the actions, the writing of the emails, the editing of the emails, the scheduling of the emails, setting up the tags.
Now, she already had a team in place doing a whole bunch of other things for her, but they hadn't yet been trained up across her launches, and so. To keep moving her business towards the kind of automation and that freedom filled lifestyle that she's creating. A top priority for her was to be training up her team so that they could be across almost like 80% of her launch, so that she needed to show up for the specialist areas so that she was overseeing things so that she had even more energy.
To show up and deliver the classes live, to get into the dms and their email replies, to chat with people [00:06:00] directly and have those conversations to create the video ads. That would help to get more people along to the classes, to be able to show up in social media throughout those that live week at launch week, and also through that open cart week to do the parts that nobody else could do, but start to delegate.
Pretty much all of the rest of it to her team. So the number one priority for this upcoming launch for her was getting her team across the launching systems and actions. Now, you might not be at this point yet, maybe you don't even have a team, but I just wanna give you an idea that this was one of her top three goals outside of an income goal.
The second goal for her in this particular launch was to increase the conversion numbers of her live launch class. Opt-in page. Why? Because we had audited [00:07:00] and gone through all of her numbers and her data from her last launch and her previous launches, and we knew that the opt-in page for her live class was letting her down.
She was getting good numbers through from her ads and from her organic posts through to that opt-in page, but she was not getting. Good enough conversion on that page. So even if we didn't improve anything else, if we didn't improve the number of people visiting the page, if we didn't improve the number of sales she was getting on her live class or from her open cut emails.
If we just improved as in the percentage of them, not the number, but the percentage of conversion. If we just improved the conversion on her live class, opt-in page, then all those other numbers would also go up because she was getting sales on her live class and she was getting sales from her open cart.
Emails. And so if we could just [00:08:00] get more people, more of the people who landed on her live class, opt-in page to sign up for that class, then all of the overall numbers would increase. So we had identified this as a core area to improve by checking all of her data. So this was the second. Focus area for this launch for her was increase those opt-in numbers and the conversion rate on that opt-in page for her live club.
The third area. That was her big focus for her on this particular launch was to improve, even though she was already doing a good job of it, to improve her sales pitch, if you like, the pivot from her teaching and sharing in her live class into her invitation and the sales part of her live class. So this had already improved over the last two.
Times that, that she'd done this live class, but she knew [00:09:00] that it was an area that could still be improved and she wanted to up the conversion of live sales on her classes. And again, if you can imagine the compounding effect when we get. A higher conversion of people opting in for the live class already means more people coming to the class.
And then if we can increase the conversion of people signing up live on the class, we're winning. Right? So these were three core goals beyond the numbers goal of how many new members she was wanting to get into her membership, and therefore the income she was looking for from this launch. And yes. She did have clear income and numbers, goals.
However, this wasn't her top priority because for her it's so important for her to keep that lifestyle balance and if she could even maintain the number that she was getting in, she. But get her team up to speed so that the next launch was even [00:10:00] more ease useful for her. This would be a huge win. Of course, yes, we were going for higher numbers, but if anything, she wanted to make sure that going forward her team would be right across all of her launches as her number one priority for that launch.
Because again, at different stages and phases of your offer and your business and your life, there are different priorities and it's really important to understand which to be focusing on at which point. Now, the truth is that at some phases of your offer and your business, and I try to avoid using the word should, but honestly, there are some points in your journey.
When your offer is newer or your business is newer, that you really, really should be focused more on. Other goals than the income goal, because if you haven't yet [00:11:00] tested your offer, if you don't know if your offer is a match for your audience yet, if you haven't practiced delivering that offer, and when I talk about the offer, I don't just mean talking about that it's a membership or a course or how many weeks it is, or what modules there are.
When I talk about an offer, I mean delivering. The whole offering, the experience. What are the transformations? How do those transformations happen? How will those transformations impact people? How are you speaking about your offer? And do you know if it's a match yet? Are you already selling your offer?
Because we could set up the most beautiful complex bells and whistles launch, but if your offer. It is not tried and tested, and we don't know if your offer is going to sell. You could do all of that and end up very disappointed with the outcome because you will have put a [00:12:00] lot of effort in and you will have done all of the strategy and all of the formula and all of the things that you see all of these big time online entrepreneurs doing only to not get the sales if your offer is not yet.
Making those sales. So we have to be careful about where we are putting our focus. There is a time to be more focused on audience growth and focused on building the launch assets, because that also takes time. And when I talk about launch assets, I mean the opt-in pages, the nurture emails, the reminder emails, figuring out what platform you're going to do your live launch event on.
What kind of live launch event are you going to do? The open cart emails, the social media assets, all of the different parts of a launch that do need to be built. Sometimes a great thing to focus on is simply getting all of that done [00:13:00] and delivering it and being proud of yourself. Looking at the data, learning from that and going again.
There is a time and a place for that to be the goal. To actually get all those things done and do them to the best of your ability versus kind of half, half doing them because you left it to the last minute. There is a time when you need to be practicing your delivery. Maybe it's gonna be your first ever live class where you also pitch and invite people into your offer.
That requires practice, and so just doing that could be one of your goals. When you set goals around these different aspects of your launch, gradually layer by layer, you are creating more ease, more fun, and more sales as you go because you are improving things over time. It's a lot to expect that our first ever, or even second ever, or even third [00:14:00] launch, is going to give us the sales that we are looking for because there are so many parts that we are learning and there are so many parts that we need to refine.
And also, honestly, if your offer isn't tried and tested. And you don't already have people coming into your offer. Then doing a full blown bells and whistles full funnel, the same kind of launch with all of the pieces and the moving parts that your mentor does, is really likely not a good idea because we wanna be starting with the basics and then layering on, and layering on and layering on, because otherwise you will find that you're putting so much effort in and you're not getting those results.
So let's, let's come back. I think I've gone on a bit of a tangent. Let's come back to some of the other metrics and goals that you could be focusing on alongside, or sometimes instead of just the income goals for your [00:15:00] launches. Now these are all things that I ask my new aligned launch coaching and consulting clients to rate as.
Whether they're important or not to them at this stage of the launch process, because it's important that we understand which ones that we're gonna be focusing on when we move into their launch together. So maybe write these down, grab a journal, grab a notebook, write these down. Maybe even put them into a spreadsheet or put them somewhere so that you can keep them handy and decide each time you go to launch, which ones you are going to be focused on.
Again, I don't recommend you focus on them all in one launch. We want to be focused on just a few of these things at a time. Now these are in no particular order. Here we go. So it could be. Audience growth. Audience growth is so incredibly important and live launching done well definitely grows your [00:16:00] audience.
It could be replicable. Launch assets and systems. I mentioned this before. Obviously this would be something you'd wanna do before you say, focused on training up your team to manage your launches or alongside it. So maybe one of your core goals, this launch or next launch, is really doubling down on those launch assets.
And systems so that they are really replicable and you can just refine them launch after launch because this is when you start getting more ease. Another one, and I've mentioned it as a focus point for one of my clients recently, is. Training your team, getting your team across the launch systems and assets and strategies so that you are able to free up your time and have your focus just on the areas that nobody else can do.
A core goal for an upcoming launch could be simply, well, I say simply, it's not necessarily simple, but it's really important. [00:17:00] In fact, it's, it's important, I would say, in every launch is collecting data. It's important. Through every stage of launching, but it's incredibly important at the beginning because we need to work from and make decisions from and decide on which focus areas for our next launch from the information we gather in each launch.
So a core goal could be, first of all, collecting information so that you can make better decisions, more informed decisions. Next launch, and this is certainly something to have as a priority for every launch, but it may not always be a top priority goal for every launch. Another one would be to learn new skills.
You could utilize and make one of your core launch goals being to learn new skills. Maybe it's that you want to run a live class for the first time. So [00:18:00] there's a bunch of skills involved in doing that. Learning a new platform. You know, being able to set up a launch event that will hopefully convert, or at least learn from that to learn how you can get it to convert.
Maybe you're going to be showing up live on video for the first time, or doing lives on your social media for the first time. So a core goal may be to learn a specific or a series of new skills so that then next time you can improve on those and utilize those new skills. Another one could be creating more visibility.
So this kind of goes hand in hand with reaching a new audience. So a core goal might be to increase your visibility with your current audience, or it could be to increase your visibility overall in your. Area in your niche and increase that audience coverage. So maybe you want to be adding in paid ads, for example, [00:19:00] with your launch to get in front of a new audience.
Maybe you wanna be doing organic things to get in front of new audiences. There are many ways in which you can get in front of a new audience, but that could be one of your core goals. And generally speaking, a launch will always give you more visibility because you will be showing up more. But it might be a, a core goal, so you're really focused in on that.
Another one is to be seen as more of an authority in your space. A core goal may be to increase your authority in a particular space, and your launch can help you do that. A launch unwell will absolutely help you show up and be seen as more of an authority in your space. That could be a core goal for you.
Similar to collecting information. A core goal could be data. It could be setting up the systems to collect the data, making sure you know what data you need to be collecting, making sure that you're able to collect that data [00:20:00] from the different types of pages and platforms that you use so that you have it to be able to improve next time.
And if you are not sure about which data to be collecting. Then message me on Instagram, Jada Business Mentor, send me a DM and I'm happy to share with you my essentials launch data, uh, PDF, so you can track some of the really core essential data that is important within your launch. Another goal might be feeling good throughout your launches.
Maybe your launches have been getting, creating some income, getting those numbers in, but they don't feel aligned. You feel completely burnt out. You're exhausted throughout and after your launches. Maybe you feel like you've got a bit of launch trauma, like you're not even sure you wanna go back into another launch because it's, it's so exhausting and overwhelming.
They don't need to be that way. So a [00:21:00] core goal, if that's been your experience, could be that next launch. You wanna feel good throughout your launch, and so you work out how you're going to achieve that. Another one could be that you want to create a plan, a step-by-step launch plan, and maybe you've kind of done it on the fly in the past, or you've just kind of done things last minute.
It's a little bit all over the place. You don't have a specific plan. And so a core goal for your upcoming launch could be to have a very clear plan. It could be to, you know, write down each of the things that you're doing and create a launch plan that is step by step so you don't have to. Think about it so much.
You have that plan there that you can follow the next time. Another one could be really finding a launch style that works for you, for your offer, for your business goals, and for your ideal people. Maybe you've tried a couple of launch styles or one particular launch [00:22:00] style, and you're not sure if it's the right one for you.
Maybe a goal is to try a new launch style. Uh, and see if that's gonna be more of a match. See if it gives you different results. See how it feels. See if it reaches the right people. See if people respond to it differently. So finding the right launch style could be a core goal or testing out. I should say.
A new launch style could be a core goal for an upcoming launch. A launch goal could be building your confidence because confidence comes through action, not through sitting back and making the the perfect plan. Yes, that can help to, I guess, help you feel ready, but you've probably heard it before. You've got to do things when even before you feel ready, when you don't feel ready.
So getting in there and doing the launch, a core goal could be just to build your confidence. Around doing it, doing the thing. Another one could be optimizing [00:23:00] specific areas within your launch. Now you will have had to have already run a number of launches and you will have had to have been tracking data and information so that you know which areas really need to be optimized.
But we then use that to. Dig into which areas are going to make the biggest impact so you know what to focus on next launch to Level Up. So I mentioned this with my client, where we had identified that her opt-in page for her live class was an area where we could make significant. Changes that would affect the overall outcomes of her launch if we could get higher conversion.
So that's what I mean by optimizing specific areas. So from the data and information you collect from a launch, you then want to look at that, be able to read it, understand it, and then choose which of the areas to focus on as specific goals for upcoming launches. Another really, really important one, and it's especially [00:24:00] important early on, is having a goal to validate your offer.
Simply to find out whether people are going to respond to your offer, to check how people respond to it, to get people into your offer and run it and get that feedback from them. So offer validation in the early stages is a really important goal. And another super important one is optimizing your messaging.
You could have a really core goal. Again, one that is great to focus on in the early phases of launching an an offer is optimizing your messaging. Really having a goal to test and measure and try out messaging so that within that one launch you have a clear idea about which messaging people respond to most.
And rather than sticking with just one message all the way through, potentially, [00:25:00] uh, and unless, unless of course it's getting the results you want right up front, but if it's not. Having that goal to really dive into an experiment with messaging throughout a launch actively, and measuring all of that helps you to refine your messaging more quickly, and this is a super important goal early on.
So hopefully you have made a note of all of these potential goals or focus areas or metrics to measure in your launches. Again, choose. 1, 2, 3, to focus on each launch. Have a think about which would really be the most impactful. Really truly be honest with yourself in your next launch. If you are not sure and you need help identifying what are the best areas or goals or focus points for your next launch, to focus in on to for, to give you the biggest [00:26:00] impact.
It's aligned with the phase that you're in, the phase of your offer in your business and the goals that you have. Then this is something I can certainly help you with and I have a launch audit and level up. Small mini package that might be really supportive for you. Or you can just reach out and we can have a chat to see if and how I might be able to support you.
But this is a really important role for you as the CEO of your business, is being able to identify and understand which of these goals is the next best one or are the next best ones for you to focus on to level up your launches and. Even as a launch mentor, I still lean into my mentors because we get so close to our own business, our own offers, and to have that outside, uh, those outside eyes and knowledge and expertise looking in, it is so helpful to have that, uh, to just give that perspective as [00:27:00] well.
Because each and every launch is an opportunity to build momentum and clarity, and the goals that you set should really align, as I mentioned, with that current stage of your business, your offer phase, your business goals, your ideal people, and your lifestyle priorities. Make sure each launch you have goals for that launch beyond the income and signups, ones that will lead towards more income and impact and more ease and that are suitable for where you're at and where you want to go.
And if you want help with this, reach out. This is absolutely something that I help my clients with. So let me know. I would love to hear from you. Send me a dm. What are your top priority actions and goals and metrics that you are going to focus on for your next launch? Having listened to all of this, do you have a clearer idea?[00:28:00]
Did any stand out for you? Can you tell already listening to that which you need to be focused on for your next launch? What is your plan? I would so love to hear from you. I hope you've enjoyed this episode and learned something from it. I hope you have that clear list of potential goals and metrics to measure in your next launch and upcoming launches after that.
And I, more than anything, I really hope that you will take action on this, choose some, and go all in on them with your next launch as you layer in more and more. With each and every launch. That is how we improve our launches. That is how we create more ease. That is how we create more sales from our launches.
We layer in more and more as we go forward. All right. Thank you so much for joining me on this week's episode, and I look forward to showing with you more next time.
